Quotes from Jason Fried

Las empresas de software no se suelen plantear escribir libros. Los grupos de música no se suelen plantear filmar el proceso de grabación de canciones. Los fabricantes de coches no se suelen plantear vender carbón. Seguro que hay algo que tú podrías vender y que aún no te has planteado.

Part of the problem is the perceived need to fill a whole day with management stuff, regardless of whether it's called for or not. All those dreaded status meetings, interruptions for estimates, and planning sessions have a curious way of adding up exactly to a manager's workweek. While monitoring output is sometimes quite important, it's rarely a forty-hour-per-week position. Ten hours maybe, but few full-time managers have the courage to limit their presence to that.

Si lo que quieres es lanzar el «nuevo iPod» o el «sustituto de Pokemon», entonces estás muerto. Estás dejando que sea tu competencia quien determine los parámetros. No serás nunca más Apple que Apple. Ellos definen las reglas del juego. No podrás nunca ganar al que pone las reglas. Tienes que redefinir el juego, y no limitarte a hacer algo un poquito mejor.

But the most fortunate companies have audiences. An audience can be your secret weapon.

Plantéatelo así: si tuvieras que arrancar tu negocio en dos semanas, ¿qué dejarías para más tarde? Es curioso cómo una pregunta como ésta te obliga a concentrar tus energías. De pronto te das cuenta de que hay cantidad de cosas que no necesitas. Y que ahora te parece evidente lo que realmente es imprescindible.

No one knows who you are right now. And that's just fine. Being obscure is a great position to be in. Be happy you're in the shadows.

Don't worry about "the one that got away." It's much worse to have people on staff who aren't doing anything meaningful. There's plenty of talent out there. When you do have a real need, you'll find someone who fits well. Great has nothing to do with it. If you don't need someone, you don't need someone.

Si lo que haces es ser como todos los demás, para qué te has metido en esto? Si te limitas a imitar a tus competidores, tu existencia no tiene sentido. Incluso si al final acabas perdiendo, es mejor caer luchando por lo que crees que limitarse a copiar a los demás.

There's a beauty to imperfection. This is the essence of the Japanese principle of wabi-sabi. Wabi-sabi values character and uniqueness over a shiny facade.

Great businesses have a point of view, not just a product or service. You have to believe in something. You need to have a backbone. You need to know what you're willing to fight for. And then you need to show the world.

Instead of trying to outspend, outsell, or outsponsor competitors, try to out-teach them. Teaching probably isn't something your competitors are even thinking about. Most businesses focus on selling or servicing, but teaching never even occurs to them.

If you need to explain something, try getting real with it. Instead of describing what something looks like, draw it. Instead of explaining what something sounds like, hum it. Do everything you can to remove layers of abstraction.

As a business owner, you should share everything you know too.

People are curious about how things are made.

If you can't fit everything in within the time and budget allotted then don't expand the time and budget. Instead, pull back the scope. There's always time to add stuff later – later is eternal, now is fleeting.

I disagree, but let's commit

Do something meaningful. Be remarkable. Stand out. Be unforgettable. That's how you'll get the best coverage.

If you still want people in the office every day, change that requirement to every afternoon instead. Then let your troops have their mornings to themselves.

Ponte a buscar una audiencia para tu empresa desde el primer momento. Busca personas interesadas en lo que quieres decir. Y sé constante en la tarea.

You rarely regret saying no. But you often wind up regretting saying yes.

You just can't bring your A game to every situation. Knowing when to embrace Good Enough is what gives you the opportunity to be truly excellent when you need to be. We're not suggesting you put shit work out there. You need to be able to be proud of it, even if it's only "okay." But attempting to be indiscriminately great at everything is a foolish waste of energy.

Remember: sentiments are infectious, whether good or bad.

You have to be able to improvise. You have to be able to pick up opportunities that come along.

Today anyone can be in business.