Quotes from Jason Fried

down-to-earth.

Culture is the byproduct of consistent behavior. If you encourage people to share, then sharing will be built into your culture. If you reward trust, then trust will be built in. If you treat customers right, then treating customers right becomes your culture.

Anyone who creates a new business is a starter. You don't need an MBA, a certificate, a fancy suit, a briefcase, or an above-average tolerance for risk. You just need an idea, a touch of confidence, and a push to get started.

Éste es el mensaje con el que todos nos deberíamos quedar. Toma el cincel y empieza a hacer algo real. Cualquier otra cosa será sencillamente una distracción.

If you want to do something, you've got to do it now. You can't put it on a shelf and wait two months to get around to it. You can't just say you'll do it later. Later, you won't be pumped up about it anymore.

Resumés are ridiculous

Contrata buenos escritores Si tienes que decidirte entre varios candidatos para un puesto, contrata al que escriba mejor.

Today you can work from home or collaborate with people you've never met who live thousands of miles away. It's time to rework work.

Contrast (failure) that with learning from your successes. Success gives you real ammunition. When something succeeds, you know what worked - and you can do it again. And the next time, you'll probably do it even better.

If someone sends out a resumé to three hundred companies, that's a huge red flag right there. There's no way that applicant has researched you. There's no way he knows what's different about your company. If you hire based on this garbage, you're missing the point of what hiring is about. You want a specific candidate who cares specifically about your company, your products, your customers, and your job.

The real world isn't a place, it's an excuse.

Unless you're a fortune-teller, long-term business planning is a fantasy.

Why don't we just call plans what they really are: guesses.

What you do is your legacy. Don't sit around and wait for someone else to make the change you want to see. And don't think it takes a huge team to make that difference either.

Ironically, you'll probably get far more done when only half of your workday overlaps with the rest of your team. Instead of spending the entire day dealing with Urgent!!! emails and disruptive phone calls, you'll have the entire start (or end) of the day to yourself.

The easiest, most straightforward way to create a great product or service is to make something you want to use.

The problem comes when you postpone decisions in the hope that a perfect answer will come to you later. It won't. You're as likely to make a great call today as you are tomorrow.

Details reveal themselves as you use what you're building. You'll see what needs more attention. You'll feel what's missing. You'll know which potholes to pave over because you'll keep hitting them. That's when you need to pay attention, not sooner. The

The best are everywhere

Not only is this workaholism unnecessary, it's stupid.

The enthusiasm you have for a new idea is not an accurate indicator of its true worth.

Grow slow and see what feels right—premature hiring is the death of many companies. And avoid huge growth spurts too—they can cause you to skip right over your appropriate size.

As you get going, keep in mind why you're doing what you're doing. Great businesses have a point of view, not just a product or service. You have to believe in something. You need to have a backbone. You need to know what you're willing to fight for. And then you need to show the world.

The menus at failing restaurants offer too many dishes. The owners think making every dish under the sun will broaden the appeal of the restaurant. Instead it makes for crappy food (and creates inventory headaches).