Quotes from Satoru Iwata

What I wanted to have happen was that people who didn't know that Game Boy Advance and GBA are the same thing would remember Wii right away because it doesn't need to be abbreviated.

For me, I actually found that it would have been more frightening to take the conventional path.

The DS was launched back in 2004, and sales of that machine hit a record in 2009 in the United States. That is totally different from the conventional sales pattern, in which game gear sales peak in the third year and take a downturn thereafter.

In the case of the Nintendo 3DS, it's supposed to be the successor to Nintendo DS. As soon as the development of the original Nintendo DS was over, we started working on the successor to it.

First of all, I've never once been embarrassed that children have supported Nintendo. I'm proud of it. That's because children judge products based on instinct.

Like any other entertainment medium, we must create an emotional response in order to succeed. Laughter, fear, joy, affection, surprise, and - most of all - accomplishment. In the end, triggering these feelings from our players is the true judgment of our work. This is the bottom line measurement of success.

At the moment, most customers do not wish to pay the extra money for connection to the Internet, and for some customers, connection procedures to the Internet are still not easy.

For young players, classic games are brand new. For older players, they bring back memories and make you feel good.

Engineering is not quite as important as imagination.

If we don't take an approach that looks holistically at the form a video-game platform should take in the future, then we're not able to sustain Nintendo 10 years down the road.

Of course, no single entertainment device can enjoy eternal popularity.

Nintendo's approach to our work is to greatly increase the population of gamers.

We are trying to capture the widest possible audience all around the world. In other words, we are trying to capture the people who are even beyond the gaming population.

Third-party publishers, like everyone, face increasing risks associated with creating games, and you have to target your resources to the right places and the right platforms.

Small developers can compete on creativity not on scale or staff size.... Nintendo is willing to help bring these ideas to life.

The digital world is one that has sort of a unique characteristic, where it's a place in which it's very easy for the value of content to fall.

Making games look more photorealistic is not the only means of improving the game experience. I know, on this point, I risk being misunderstood, so remember, I am a man who once programmed a baseball game with no baseball players. If anyone appreciates graphics, it's me!

On my business card, I am a corporate president. In my mind, I am a computer programmer. But in my heart, I am a gamer.

In the digital world, content has the tendency to lose value, especially on smart devices. We finally found solutions to the problem. We will not merely port games developed for our dedicated systems to smart devices just as they are - we will develop brand new software which perfectly matches the play style and control mechanisms of smart devices.

As soon as we showcased the Wii in 2006, people immediately understood. At that E3 show, I was up on the stage with other Nintendo staff playing Wii Tennis, and I could hear the excitement behind me.

Sometimes you are physically tired at night, but your brain is functioning too much to go to sleep. If you can have software that helps you understand how you can shift from such a tense situation to being more relaxed, then that would help.

We are producing something people can live without. But we need to keep thinking what would make our products a priority purchase even if they are not a necessity. If we stop doing that, no matter how successful Nintendo is at the moment, things will start going wrong in no time.

It's not part of our culture to even think about outright purchasing a third-party developer.

Sometimes, ideas are like good wine in that they just need time.