Quotes from Satoru Iwata

The thing that concerns me most is that, in the digital age, if we fail to make efforts to maintain the value of our content, there is the high possibility for the value to be greatly reduced, as the history of the music industry has shown.

When it came time to take a job, I had the distinction of joining the smallest company of any graduate in my class. I left to become only the fifth full-time employee of HAL, and when I told my father this, you can imagine, it was not the happiest moment in the history of my family.

Our approach is not to look at the successes of other people and try to repeat those successes. We don't look at the success of 'Grand Theft Auto 3' and think that maybe if we create games for older audiences will see a similar success.

Nintendo is applying the benefits of advanced technology, but we're using it to make our machines more power-efficient, quieter, and faster to start.

I read blogs quite a bit.

If the first entrant always wins the market, the Dreamcast must have won the race against the PS2, for example. There are many precedents like that in the past. The first to market is not necessarily the winner in the race.

When the economy is strong, people tend to buy three things from the top of their wish list. But when things are bad, people often buy only the first thing on their list.

Although many believe that technology automatically enables more realistic expression, I believe that is just not correct.

Please understand, I am not saying that technology is unimportant. I understand that technology is important.

We've been thinking very carefully about how can we possibly communicate the real value and the attraction of Nintendo 3DS. The conclusion was that there is no other way than to let as many people as possible to actually see it.

We wanted people to remember the name as soon as they heard it. When people become so accustomed to the Wii name, nobody is going to say it's a strange name, just like nobody is going to say that Google is a strange name or IKEA is a strange name today.

We want to create a kind of cycle where casual gamers are gradually growing up to become passionate players.

When we considered what to do with the graphics capability of the Wii, we put more attention and focus on the ability to create new experiences rather than the quality of the graphics.

We really must recover our financial performance and take Nintendo back into the position in the marketplace where it is well appreciated.

Having a hardware development team in-house is a major strength.

People will buy hardware just to buy a single game if the game is really compelling.

In general, no engineer hates higher performance.

In the time period before Wii was called Wii and we still referred to it as Revolution, no one thought it was going to succeed.

It's important not only to have the right timing of when the hardware is going to be released but also when we are going to be able to introduce quality software.

If we reduce the number of employees for better short-term financial results, employee morale will decrease. I sincerely doubt employees who fear that they may be laid off will be able to develop software titles that could impress people around the world.

One thing about the entertainment industry - it's not something that people need to survive.

In 1978, I entered the Tokyo Institute of Technology. I would have loved to study videogame programming, but nobody was teaching it then. So I went to classes on engineering and early computer science.

Regardless of age, gender, or game experience, anyone can understand Wii.

It was very fortunate for Wii that a lot of households around the world decided to connect the Wii to the living room TV.