Quotes from Satoru Iwata

We believe a truly new kind of game entertainment will not be realized unless there is a new way to connect a player to his game.

At Nintendo, we do not run from risk. We run to it.

Nintendo is a company of Kyoto craftsmen, and what we don't want to do is, if we know we can make something better, we don't want to leave that behind.

We have to think of what kinds of experiences we can create that only Nintendo can create and what no other companies can create. So the result is the Nintendo 3DS.

Even before the advent of smart devices, we employed touchscreens for our games with Nintendo DS, and we also adopted accelerometers for our Wii Remotes faster than smart devices did.

We really cannot forget about the existence of the avid game fans - the fans of Nintendo games.

Nintendo is an entertainment company, but I think we need to broaden the definition of entertainment.

The advantage for Nintendo is that we always try to do things that other companies don't try to do. That is something that the general public appreciates.

I never think in terms of how we can compete against the other companies; rather, our primary focus is to make consumers feel the uniqueness and attractiveness of our products.

When similar products are on store shelves, price competition is inevitable. Nintendo has been trying to steer clear of that direction and create a market of our own.

It is challenging to communicate attractions which are hard to understand unless you actually touch and experience them yourself. This is especially so with Wii U because it has unprecedented entertainment potential.

Our thinking has always been in trying to grab the limited amount of spare time people have and always try to offer some unprecedented attraction to the consumer.

If you want to make short-term profits from the stock price, then I am a very bad president. But I don't think I'm so bad for maximizing the long-term value of Nintendo.

I personally am a user of iPhones and iPods.

I think that Nintendo puts a lot more emphasis and uses the controller more than any of the other companies.

The term 'innovative' or 'innovation' is often vague or ambiguous. But in our definition, innovation means to make something which people think impossible possible.

What Nintendo will do is simply try to do our best, believing that our strategy is right.

I always and strictly tell Nintendo employees never to use the term 'success' to describe our own performance.

On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I am a gamer.

Personally, I think that users should be able to use all the functions of a console video game machine as soon as they open the box.

The approach to make more gorgeous-looking graphics... to have the horsepower, to have much faster processing - they don't do anything to ask nongamers to play with a video game.

I believe that if we don't make moves to get people who don't play games to understand them, then the position of video games in society will never improve. Society's image of games will remain largely negative, including that stuff about playing games all the time badly damaging you or rotting your brain or whatever.

Video games are meant to be just one thing: Fun! Fun for everyone.

One thing that we have found over the years is that video games themselves are a thing that have a tendency to be difficult for them to break out of a particular segment, or a particular group, or a particular group of people with particular interests.