Quotes from Satoru Iwata

Games already pretty much have reached the point of photo-realism. Working on more intense graphics is not the only path we can take anymore. Simply relying on the sheer horsepower of the machine will not bring the industry a bright future.

Here's a hypothesis I seriously believe: If there hadn't been a 'Pokemon' game, maybe the market for handheld game devices would have gone extinct.

The brand new user interfaces that Nintendo invented often faced skeptical views before a hardware launch but wound up becoming de facto industry standards.

What's interesting about the 'Smash Bros.' games, is that the 'Smash Bros.' games do not represent the Nintendo characters fighting against one another: they actually represent toys of Nintendo characters getting into an imaginary battle amongst themselves.

There are many different regions around the world, and each region has its own cultural acceptance and legal restrictions as well as different age ratings. There are always things that we're required to do in each different region, which may go counter to the idea that players around the world want the freedom to play whatever they want.

Many things we can't do are simply because we think we can't do them.

Price point is always important for mass market commodities. Look at the iPhone. It's expensive. But I think it is going to sell. It does something that people really want to do. People want to share it. It's an emotional thing that goes beyond the price point. It has emotional power. You are connected to it.

Having strong momentum is very important for game platform businesses. Once momentum is lost, great power is needed to change that trend.

For young players, classic games are brand new. For others, they are a way to feel young again.

Entertainment is there to improve people's quality of life. After your basic needs, there's entertainment.

Trust your passion. Believe in your dream.

What I believe is that Nintendo is a very unique company because it does its business by designing and introducing people to hardware and software - by integrating them, we can be unique.

I'm not interested in offering software for free of charge. That's because I myself am one of the game developers who, in the future, wants to make efforts so the value of the software will be appreciated by the consumers.

For us to create unique experiences that other companies cannot, the best possible option for us is to be able to develop hardware that can realize unique software experiences.

Nintendo has been a very unique company because it's not just hardware but also one of the major software publishers. Because it is in a unique position, it's given us a unique advantage.

What Nintendo has to do is make software that takes advantage of the Wii MotionPlus and make efforts to make the public understand the benefits of the Wii MotionPlus controls.

Some people will say Nintendo's games are for children. But our goal is to boost the population of gamers by making games for all ages.

Nintendo's mission is to try to make people happy, to try to make people smile.

I don't think that free games are something new. On the PC, there have always been free games. But finding them was not always easy. With the popular products like the iPhone, now it is easier.

If Nintendo asks consumers to pay more money than the other platforms, then it's Nintendo's mission to provide the added value for which the people are willing to pay. In order to do that, we must remain unique and cannot be reproduced somewhere else.

Typical tech-driven companies or hardware-driven companies always lay out the so-called roadmaps when it comes to making the new hardware. So, in other words, availability of certain technologies dictates when the company is intending to make the new hardware.

We never try to think in terms of any competitive product or company. If you do that, you just focus on a certain narrow area. Rather, we should think much more broadly.

In Europe, we packed in Wii Sports with the console, so one way or another, people processed the Wii by enjoying Wii Sports. The unique, interactive nature of the game was spread thanks to the excitement from the consumer.

Needless to say, nobody is born an avid gamer.