Quotes from Tim Cook

I think each person, if you're a CEO, the most important thing is to have - to me, is to pick people around you that aren't like you, that complement you. Because you want to build a puzzle; you don't want to stack Chiclets up and have everyone be the same. And so I believe in diversity with a capital D.

Hopefully, people will look at our stance on privacy in general and know that we're not trying to operate outside of a fairly distinct line that we're drawing. I hope that people trust us to do the right thing there.

I think the iPhone is the best consumer product ever. That's what I feel about it. And it's become so integrated and integral to our lives, you wouldn't think about leaving home without it.

I hope people remember me as a good and decent man. And if they do, then that's success.

If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.

The worst thing in the world that can happen to you if you're an engineer that has given his life to something is for someone to rip it off and put their name to it.

We generally acquire a company every three to four weeks on average. And so it's a rare month that there's not a company being bought. We typically buy for technology and really great people.

What Beats brings to Apple are guys with very rare skills. People like this aren't born every day. They're very rare. They really get music deeply.

The pre-owned market allows us to reach customers who really want an Apple device but can't really reach that point. I think it is great for people, or otherwise, we wouldn't we doing it. If we were not proud of the product, we wouldn't be doing it.

Augmented reality will take some time to get right, but I do think that it's profound.

Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.

It is possible to be aware of God at all times.

At one point in time, you had to choose, 'Do you want to do consumer or enterprise?' But the reality today is a bit different: Enterprises are a collection of consumers.

I think it's smart for the United States to have some kind of tax revenue for international earnings - if that tax were reasonable.

I've always hated litigation, and I continue to hate it.

If you look at the automobile in many countries, there is a certified pre-owned market for Lexus, BMW, and many other brands. When you buy a high-end smartphone, you can expect the same kind of a situation there.

We collectively, to get things done, work together as a team. Because the work really happens horizontally in our company, not vertically. Products are horizontal. It takes hardware plus software plus services to make a killer product.

When we launch a product, we're already working on the next one. And possibly even the next, next one.

If you embrace that the things that you can do are limitless, you can put your ding in the universe. You can change the world.

Apple is the only company that can take hardware, software, and services and integrate those into an experience that's an 'aha' for the customer. You can take that and apply to markets that we're not in today.

When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It's an area of intense interest. I can't say more than that.

In the long arc of time, you are only relevant if customers love you.

Apple doesn't do hobbies as a general rule.

When you're an engineer, you want to analyze things a lot. But if you believe that the most important data points are people, then you have to make conclusions in relatively short order. Because you want to push the people who are doing great. And you want to either develop the people who are not or, in a worst case, they need to be somewhere else.