Quotes from Tim Cook

Prior to the App Store, the chances of that happening, of somebody really young forming a company and in a period of no time really becoming a global provider of a game or something else, it really didn't happen. Now there are these success stories popping up everywhere.

Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.

You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.

What all of us have to do is to make sure we are using AI in a way that is for the benefit of humanity, not to the detriment of humanity.

People love our products. They love using our services. All of this, to me, equals great opportunity.

We don't really look at the stock, you know? Because for us, it's about the long term. And so we're very much focused on long-term shareholder value but not the short-term kind of stuff.

Our values are that we do think that people have a right to privacy. And that our customers are not our products.

People should have values, so by extension, a company should. And one of the things you do is give back. So how do you give back? We give back through our work in the environment, in running the company on renewable energy. We give back in job creation.

The way we look at manufacturing is this: the U.S.'s strategy should be to skate where the puck is going, not where it is.

I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.

I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

I think two people with strong points of view can appreciate each other even more.

If you look at iPod, iPod wasn't viewed as a success, but today it's viewed as an overnight success. The iPhone was the same way. People were writing about there's no physical keyboard. Obviously nobody would want it.

I personally think 3D Touch is a game changer. I find that my efficiency is way up with 3D touch because I can go through so many emails so quickly.

I'm excited about Augmented Reality because unlike Virtual Reality, which closes the world out, AR allows individuals to be present in the world but hopefully allows an improvement on what's happening presently.

Virtual reality sort of encloses and immerses the person into an experience that can be really cool but probably has a lower commercial interest over time. Less people will be interested in that, but there are some really cool areas there for education and gaming that we have a lot of interest in.

Everybody doesn't want to have to be a computer scientist to protect themselves. Most people have no desire to do that.

I see the Mac being a key part of Apple for the long term, and I see growth in the Mac for the long term.

Excellence has become a habit.

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.

Apple Stores Offer the Best Buying Experience and Customer Service On The Planet

Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.

Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.