Quotes from Tim Cook

For us, the most important thing we can do is raise people up - that is, either by giving the ability to do things they could not otherwise do, allow them to create things they couldn't otherwise create. It's about giving them tools; it is about empowering people.

We try to continually push ourselves to do more and more, not just on the hardware side but also in terms of developers' tools so they can take advantage of the hardware that's there, in the best way.

We see that in the top problems in the world between haves and have-nots, generally we find that the root cause is education.

We shouldn't all be fixated just on what's not available. We should take a step back and look at the total that's available, because there's a mountain of information about us.

A great product isn't just a collection of features. It's how it all works together.

Our message, to people around the country and around the world, is this: Apple is open. Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.

If hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it's worth the trade-off with my own privacy.

America is always stronger when we do things together.

We pave the sunlit path toward justice together, brick by brick. This is my brick.

For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.

Honestly, we'll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.

We think coding should be required in every school because it's as important as any kind of second language.

It wasn't very long ago when you wouldn't even think about there being health information on the smartphone. There's financial information. There's your conversations; there's business secrets. There's probably more information about you on here than exists in your home.

My view on working with any government in the world is that there are things that you will agree upon and things that you will not. And you don't want to let the things you don't mean that you don't have any interface.

The most important thing is, Do you have the courage to admit that you're wrong? And do you change? The most important thing to me as a CEO is that we keep the courage.

I think of a traditional CEO as being divorced from customers. A lot of consumer company CEOs - they're not really interacting with consumers.

I think that some people will never buy a computer because I think now we're at the point where the iPad does what some people want to do with their PCs.

We could build just about anything that you could dream of. But that's not the question. The thing that Beats provides us is a head start. They provide us with incredible people that don't grow on trees.

Think about what you're passionate about. I did not learn something early enough: if I could go back, I'd tell the younger me that there's a big difference between loving to work and loving the work.

If you believe, as we believe, that diversity leads to better products, and we're all about making products that enrich people's lives, then you obviously put a ton of energy behind diversity the same way you would put a ton of energy behind anything else that is truly important.

If you want me to do things only for ROI reasons, you should get out of this stock.

The sidelines are not where you want to live your life. The world needs you in the arena!

I love museums. But I don't want to live in one.

National security always matters, obviously. But the reality is that if you have an open door in your software for the good guys, the bad guys get in there, too.