Quotes from Tim Cook

Music's always been at the heart of Apple. It's deep in our DNA. We've sold Macs to musicians since the beginning of Macs.

It turns out that people - in every country in the world, there's a segment of buyer that wants the best product and the best experience. And that's what we're about providing.

In the world of cyber security, the last thing you want is to have a target painted on you.

My business is not reading your messages. I don't have a business doing that. And it's against my values to do that. I don't want to read your private stuff.

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.

Siri has proven to us that people want to relate to the phone in a different way.

We typically don't talk about something until we are about to ship. Not just for AI, but for anything: the comparison is generally what we are shipping compared to what someone else is talking about that is going to happen sometime in the future. A lot of people sell futures, I guess, is the way to think about it.

Our goal has never been to make the most. It's always been to make the best.

The reality of today from a cyber security point of view - I think some of the top people predict that the next big war is fought on cyber security.

France has always had a special place for Apple. This is the best place to discover and chat with all musicians, graphic designers, designers, or photographers who use our products. There is such creative energy.

You are more powerful than you think.

I don't view Apple or myself as an activist. What we do is for some things where we think we have deep knowledge, or think we do, or a strong point of view, we're not shy. We'll stand up, speak out - even when our voice shakes.

It's hard to edit. It's hard to stay focused. And yet, we know we'll only do our best work if we stay focused. And so, you know, the hardest decisions we made are all the things not to work on, frankly.

For us, it matters that people use our products. We really want to enrich people's lives, and you can't enrich somebody's life if the product is in the drawer.

We are already No. 1, we are more than the total of the other guys. We've only been at it a week. I feel fantastic. (on the mobile payment business)

We're not Big Brother, we'll leave that to others.

Yes, we have some cash.

People like things they can do now, not just think about.

That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'

I've been thinking about 'The Jetsons' since I was a kid. But occasionally, you want 'The Jetsons' to come to reality. That's what Apple is so great at: Productizing things and bringing them to you so you can be a part of it.

I am driven by great work and seeing people do incredible things and having a part in that.

It's the privilege of a lifetime for me to work with the most innovative people on Earth.

This is Steve's company. This is still Steve's company. It was born that way; it's still that way. And so his spirit, I think, will always be the DNA of this company.

Anything can change, because the smartphone revolution is still in the early stages.