Quotes About Marketing

The point is this: our brands are very important to us marketers and very unimportant to most consumers. Please read that again.

Creativity is what happens after the strategy is done. Creativity is the process that transforms a strategy into a terrific ad.

It's such a moronic strategy, it can only have come from a trained marketing professional.

Red ice sells hockey tickets.

So many people release albums before Christmas and they get lost in the Christmas rush.

Bezos didn't believe anyone could make a good decision about a feature or a product without knowing precisely how it would be communicated to the world—and what the hallowed customer would make of it.

He had the marketing department organize tests, running commercials in only the Minneapolis and Portland media markets and measuring whether they generated an uptick in local purchases. They did—but, Bezos concluded, not enough to justify the investment.12 "It was pretty clear afterward that TV advertising wasn't really having an impact," says Mark Stabingas, a finance vice president who joined the company from Pepsi.

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relentless.com takes you to amazon

word of mouth could deliver customers to amazon. he wanted to funnel the saved marketing dollars into improving the customer experience and accelerating the flywheel

He says Bezos takes a red pen to press releases, product descriptions, speeches, and shareholder letters, crossing out anything that does not speak simply and positively to customers.

Trilby's face appeared on dolls, fans, writing paper, puzzles, and there were ice cream bars made in the shape of her feet.

set off a marketing frenzy, during which the heroine's name was bestowed upon a hat, several shoe designs, candy, toothpaste, soap, a brand of sausage, and even a town in Florida.

There's not a branch of publishing or broadcasting that doesn't depend in some way on advertising. It'd be like an aquarium without water. Why, ninety-five percent of the information that reaches you has already been preselected and paid for.

They determine that effective marketing calls for people skilled in segmentation, targeting, and positioning. Once companies hire marketers with those skills, Marketing becomes an independent player. It also starts to compete with Sales for funding.

The seller takes cues from the buyer in such a way that the product becomes a consequence of the marketing effort, not vice versa.

The most dramatic change will be the marketing department's reinvention as a "customer department." The first order of business is to replace the traditional CMO with a new type of leader—a chief customer officer. The

THIRTY THOUSAND NEW CONSUMER products are launched each year. But over 90% of them fail—and that's after marketing professionals have spent massive amounts of money trying to understand what their customers want.

You apply sophisticated information systems and rigorous analysis not only to your core capability but also to a range of functions as varied as marketing and human resources.

a deep investigation of the decision journey often reveals the need for a plan that will make the customer's experience coherent—and

And I've always loved commercials. I like working out how to organically weave a brand's message into the writing process. It's like an improv show, where comics ask the audience to throw out a word and a skit is built around it.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

You have to prove that the Freberg way will sell their product better than if they just did straight advertising. Whenever I give a lecture or seminar, that's what I try to get across to people. I hear very few radio commercials that sound like I could have written them or that they got the idea.

I had originally written 'Pariah' as a feature, and we shot the first act as a short film, and then we used the short as a marketing tool to fundraise for the feature.