Quotes About Marketing

Personally I estimate about a third of my time is spent on author events, social media and traditional publicity.

Traditional media brand advertising is 65% to 70% spend; online, it's like 28%. You've got a huge margin.

Traditional local advertising is not what retailers want. They want not just for you to see an ad - they want you to come into the store, to be a repeat customer and to spread the word.

Blogging can generate a great deal of traffic to your online business.

The purpose of driving traffic to your online business is to get customers. Once a prospect lands on your site, you still have to convert that prospect into a buyer.

Much of the lifeblood of blogs is search engines - more than half the traffic for most blogs.

More traffic means more advertising dollars.

The thing with 'No Man's Land' is not to see it, but how to make people to go to see it. The one negative criticism I've heard is that the relationship between tragedy and comedy is so perfect that it becomes suspicious. I take it as a complement.

You can fool a person into going to see a movie with a good trailer.

From my own internal fanboy perspective, there's nothing that I hate more than seeing a three minute trailer for a movie where I feel like it's shown me the entire movie.

The beating heart of your story... that's not what shows up in a trailer. The other stuff is what shows up in a trailer, because that's what gets people in to the seats, and that's how studios make their money.

If you are the record label who owns Lady Gaga, and you have a new artist coming up, you can say, 'Let's have the artist play just before Gaga.' Now you've exposed the huge Gaga audience to the new artist. It's similar to showing a trailer before a movie. The hit creates a hit.

A lot of times, you watch a trailer for something, and then by the time you get to see the actual movie or show, you realize that the best parts were in the trailer.

For thrillers, it's especially difficult to carve out a good trailer.

There's nothing more damaging than an irate moviegoer who hasn't seen what the film trailer promised.

I don't spend unnecessarily. The problem with the industry is we don't budget our films. Plus, we spend bizarre amounts on marketing. If you have a good film and a good trailer, you don't need to spend so much.

These days it seems that every big, new, heavily promoted children's book is rather like the ghost of poor old Jacob Marley. Each one comes trailing a long, clanking chain of references - in the form of overexcited press releases and slightly hysterical jacket blurbs - to bestsellers of a supposedly similar nature.

I never claimed to be a computer engineer, but I did train as an industrial designer, and I am a consumer marketer, and I am very comfortable dealing with complex businesses and complexity in general and simplifying it - basically a systems designer.

Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.

Selling is essentially a transfer of feelings.

Every year we are greeted by a host of new apps that will 'change the way we think' about ordering takeout, 'fundamentally transform' our shoe purchases, or 'revolutionize' the way we edit photos.

Youku Tudou has helped transform how media and entertainment-related content is distributed and marketed since our inception.

We've been trained to spend money since we were born with all these commercials with toys and G.I. Joes and Transformers. But there's so many things in the supermarket, there's so many things on television that automatically, when you turn it on, are saying, 'Buy! Buy! Buy! Buy! Buy! Buy! Buy!'

Candy bar companies, through commercials, have tied their products to low-energy cues, transforming what was once a dessert into a pick-me-up for cubicle dwellers.