Quotes About Marketing

Agencies need to initiate the creation of marketing and strategic performance partnerships that see themselves and their clients as co-equal partners, each with specific responsibilities and roles, each of them committed to finding successful, results-generating marketing paths for the advertisers' brands.

Would-be green capitalism is nothing but a publicity stunt, a label for the purpose of selling a commodity, or - in the best of cases - a local initiative equivalent to a drop of water on the arid soil of the capitalist desert.

The general idea was to sell their software first to rich technophiles and then, gradually, infiltrate the minds of the middle-class owners of suburban tract houses.

By 1976, purely for marketing purposes, they changed their title to "Prospect Theory." "The idea was to give the theory a completely distinct name that would have no associations whatsoever," said Danny. "When you say 'prospect theory,' no one knows what you're talking about. We thought: Who knows? It may turn out to be influential. And if it is we don't want it to be confused with anything else.

Begin your career as a copywriting lover, not a fighter, and you will always be doubly blessed — with good money and goodwill.

The CEO of a major publishing house was concerned about the lack of creativity among his editorial and marketing staffs. He hired a group of high-priced psychologists to find out what differentiated the creative employees from the others. After studying the staff for one year, the psychologists discovered only one difference between the two groups: The creative people believed they were creative and the less creative people believed they were not.

The sheer novelty and glamor of the Western diet, with its seventeen thousand new food products every year and the marketing power - thirty-two billion dollars a year - used to sell us those products, has overwhelmed the force of tradition and left us where we now find ourselves: relying on science and journalism and government and marketing to help us decide what to eat.

Yet as a general rule it's a whole lot easier to slap a health claim on a box of sugary cereal than on a raw potato or a carrot, with the perverse result that the most healthful foods in the supermarket sit there quietly in the produce section, silent as stroke victims, while a few aisles over in Cereal the Cocoa Puffs and Lucky Charms are screaming their newfound whole-grain goodness to the rafters.

It's not food if it's called by the same name in every language. (Think Big Mac, Cheetos, or Pringles.) .

Watch out for those health claims.

David] Wallerstein discovered that people would spring for more popcorn and soda- a lot more- as long as it came in a single gigantic serving. Thus was born the two-quart bucket of popcorn, the sixty-four-ounce Big Gulp, and, in time, the Big Mac and the jumbo fries.

La falta de una cultura de comida estable nos hace muy vulnerables a las lisonjas de los ingenieros alimentarios y los estrategas del marketing, para quienes el dilema del omnívoro no es tanto un dilema como una oportunidad. La industria alimentaria está muy interesada en exacerbar nuestra ansiedad ante lo que debemos o no comer, para así poder aliviarla después con nuevos productos.

Diabetes is well on its way to becoming normalized in the West—recognized as a whole new demographic and so a major marketing opportunity. Apparently it is easier, or at least a lot more profitable, to change a disease of civilization into a lifestyle than it is to change the way that civilization eats.

It is very much in the interest of the food industry to exacerbate our anxieties about what to eat, the better to then assuage them with new products.

Most women's magazines simply try to mold women into bigger and better consumers.

One piece of advice I often give young singers, including my son Vijay, is to not get sidetracked from their primary duty of learning music. This is the age of marketing and hard sell. Everybody wants instant results. But no amount of hard sell will prop you up if you don't hone your craft.

There will always be some kid who's the new Kurt Cobain writing great lyrics and singing from his soul. The problem is they're not marketing that anymore or putting it out there.

Half the battle is selling music, not singing it. It's the image, not what you sing.

I think somebody's got to be cutting-edge. It just depends how you want to market your magazines and how big you want them to be. We look upon competition as what it is. It's there, you pay attention to it, but you don't live by it. You have to go on and grind it out day to day and do the best you can with your magazine every single day.

Usually albums are frontloaded with singles.

The more sins you confess, the more books you will sell.

We're not waiting for the fashion cycle to have 180 buyers come in and see the collection and go, 'We like it, we'll buy it, and we'll have it in June.' The only one we're selling to is Net-A-Porter, and the rest is through our site.

Most e-commerce sites focus on a product lists, they don't have stories. They don't tell you why the products are made or a reason you'd want to have this in your home.

I've got lots of books sitting here that have never been published because nobody could make any marketing sense of them.