Quotes About Marketing

I enjoy music that is commercial. I think that in order for music to be heard in a lot of different situations, you have to always consider that. Commercial music, for the most part, is popular music, and you always have to keep that in mind. It's not so much financial as making sure it gets the shot and is heard on the radio.

I don't care about the size of the roles, or how they're marketed or billed or anything like that. I would love to be a part of stories that tell us about where we've come from, where we are, where we're going - with great directors.

I'm skeptical of any mission that has advertisers at its centerpiece.

I don't have the expertise in that department, I seriously lack the skill to market myself.

It's a real skill to be able to publicise yourself.

The marketing of my movies is something I have no control over! I usually am shown things to give input beforehand. Some directors get really involved with that, but it's not what I do. I don't know anything about marketing; it's not my skill set!

No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.

I remember Doritos launched a new flavour and the question was whether I could use my skills - as they perceived them - to make people desire and want to try this new flavour. But I like to be in control of the things I do and feel proud of them.

Selling cookies helped me to realize that you needed to have a certain way to communicate with people. You also needed business skills. You knew you needed to sell a certain amount of boxes, so that gave me some business sense.

No longer do companies study consumers' psyches only by asking people what they think about technology and how they use it. Now they conduct observational research, dispatching anthropologists to employ their ethnographic skills by interviewing, watching and videotaping consumers in their natural habitats.

I love making movies, I love trying to make them as good as I can, but I feel like sometimes the marketing and publicity around the movie, becomes the most important part of it.

With increasing skill, the ads glorify her role as an American housewife-knowing that her very lack of identity in that role will make her fall for whatever they are selling.

but then Americans appear to know a great deal about drugs. Nearly all the advertisements assume an impressively high level of biochemical familiarity.

For much the same reason, early owners discovered that if they charged odd amounts like 49 cents or 99 cents the cashier would very probably have to open the drawer to extract a penny change, obviating the possibility of the dreaded unrecorded transaction. Only later did it dawn on merchants that $1.99 had the odd subliminal quality of seeming markedly cheaper than $2.)

New Rule: Coal companies have to stop calling coal energy. That's like a lumber company calling wood fire. Or Budweiser calling beer urine. Okay, that one kind of makes sense.

The real axis of evil in America is the genius of our marketing and the gullibility of our people.

He sold Syria way better than he sold this.

Nowadays, ads don't just sell a product. They sell an attitude! Look at this one! Here's a cool guy saying nobody tells him what to do. He does whatever he wants and he buys this product as a reflection of that independence. So basically, this maverick is urging everyone to express his individuality through conformity in brand-name selection?

This is the typical fallacy on which all of CONSUMER AMERICA is based. Some piece of useless crap will make people like you.

You can market your book, but you can't sell your book. The only book we've ever seen being successfully "sold" by selling methods is the Encyclopedia.

expecting your publisher to promote and push your book is like expecting your OB-GYN to raise your child.

yes, the bluffer should know that being an online 'influencer' is a real job, and that sound you can hear is a legion of long-deceased school careers officers spinning in their graves; no, being an online influencer almost certainly not what Dale Carnegie had in mind when he wrote How To Win Friends and Influence People)

The guy could sell sunlamps in a cancer ward.

You need that marketing power. You need to go do the interviews. You need to put yourself out there and risk and be open to the fact that people are going to not like you, and they are just going to rip you apart, and whatever you say in an interview can get quoted out of context.