Quotes About Marketing

At Nike, designers both created and communicated the brand, transforming a company that made shoes into a purveyor of athletic heroism.

What works in the States doesn't easily translate to the Korean market.

The translation of social media buzz does not really happen. Films do well through word of mouth.

As an artist, you make music. And if you see people who don't know how to market your music, you get involved in it. Otherwise, what you want to accomplish 'gets lost in translation' - no pun intended.

The keys to brand success are self-definition, transparency, authenticity and accountability.

I could get a job in an advertising agency. I'll write copy telling people to eat more cornflakes and smoke more and more cigarettes and buy more refrigerators and automobiles, until they explode with happiness.

There is some virtue to be learnt from every part of the world — teamwork from Japan, precision from Germany, marketing and negotiation skills from the United States, courtesy, decency and refinement from the British, and human values from the villages of India. You

Lying for a good business reason has become so prevalent that they had to invent a new, less censorious word for it. They call it positioning, and people get paid good money to do it, lucky for me.

On Mother's Day: It's just a rip-off, to tell the truth, a chance to sell my perfume and other things that ladies like.

My music has to do with imaginary things, so I took that concept and used the whole "the music is not the truth" mantra as a way to market myself.

The future of marketing belongs to honest information, accurate data and clear claims based on truth.

The plain truth is that the only consistent theme in advertising is the absence of any consistent theme.

We wanted a pet food based on sound scientific principles and truth, not marketing hype.

This is a common practice. You go to a site and your ID is captured and sent on for marketing use elsewhere. It's essentially the origin of spam.

It's stores, it's the whole thing, all that shit everywhere, 'scuse me, that merchandise, all those goods, and ads screaming at you from all over the place, buy buy buy buy buy, and when somebody comes up to me with big hair and gobs of makeup on and says, `Can I help you?`, it's all I can do not to scream, `Bitch, you can't even help yourself.

So in the development of your Marketing Strategy, it is absolutely imperative that you forget about your dreams, forget about your visions, forget about your interests, forget about what you want—forget about everything but your customer!

1. Your Primary Aim 2. Your Strategic Objective 3. Your Organizational Strategy 4. Your Management Strategy 5. Your People Strategy 6. Your Marketing Strategy 7. Your Systems Strategy

seen from the appropriate perspective, the entire business process by which your company does what it does is a marketing process.

Charles Revson, the founder of Revlon and an extraordinarily successful entrepreneur, once said about his company: "In the factory Revlon manufactures cosmetics, but in the store Revlon sells hope." The commodity is cosmetics; the product, hope.

Most business founders believe that the success of a business resides in the success of the product it sells.

how successfully you can satisfy the emotional or perceived needs lurking there (your customers' psychographics).

It was never mentioned at the time, but the widespread pursuit of shareholder value initiatives put marketing in the back seat among other strategic priorities. There were easier ways of growing the top- and bottom-lines than by gambling on marketing. Marketing was uncertain and difficult in the recession-prone, post-Golden-Age decades.

Procurement sets fees based on a negotiated agreement about agency headcounts and costs, and (separately) marketing generates workloads for the agencies. Agencies, who measure client health through profitability measures alone, have no rigorous way to factor in client workloads. TABLE

Ad agencies continue to believe that improved creativity is the answer for agency and client problems.