Quotes About Marketing

The basic idea that marketing is wrong at its core is one of the main reasons why innovation seems blocked and unpredictable.

There's so many things that can go wrong in the execution of a project like a television show or a movie, so many little elements, any number of things, all the way to marketing - like they could market it poorly and nobody finds it and down it goes.

More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.

Brand loyalty starts in the cradle and ends in the grave, as I wrote in my first book, 'Branded: The Buying and Selling of Teenagers.'

I wrote the captions that built my brand.

We're social media-driven now, the social media team is huge in WWE. It really helps expand our brand.

I marketed pens - on the phone. But the beauty of the gig was that you had to call these strangers and say, 'Hi, how ya doing?' You made up a name, like, 'Hey, it's Edward Quartermaine from California. You're eligible to receive this grandfather clock or a trip to Tahiti.' You promise them all these things if they buy a gross of pens.

Yahoo is a company that is very strong in content.

When you break it down, Yahoo! is a Very Large Display Advertising business, with a hefty side of search and a bit of this and that on top.

Mahalo's business model is advertising. Yahoo, Google, Ask, AOL and MSN are all advertising-based. So I don't see anything wrong with advertising-based search.

I think we've seen a lot of examples of giving a name its own definition in the dot-com world. Amazon, Google, Yahoo - these are names we never would have dreamed major corporations would choose.

Yahoo!, over the years, had been the king of the banner ad.

A 'For Sale' sign in your yard during the holidays is like a 'kick me' sign. You are telling buyers you are a distressed seller.

I came up with my natural logo and ya know, just dealing with Nike I was like can y'all put my logo on the shoes and, you know. At that time I think other guys had logos or specific names on the shoe. So they was like yeah - let's rock and roll.

Yeah, getting the company that would help advertise and cross promote the movie on the release was an important factor for New Line, so we went out to a lot of different companies.

I think of all media, television is the most powerful when it comes to selling books, because when you have a feature film, yeah, there's a rush. But then after that month is over and the movie goes out of release, that's it.

I've done a number of Super Bowl ads. And that is the best advertising of the year. That is when people realize they're going to be compared directly against other ads.

Being an F1 driver is a crazy job but not what everyone expects. My year consists of 20% driving and 80% media, marketing, and travel.

I came to Mumbai in 2000 to do a hotel management course. Following this, I worked as a marketing executive with Hotel Sheraton in Muscat for a year. It was in 2004 that I participated in the Gladrags Mr. India contest and bagged the most popular model award. After that, I did few ramp shows and ads.

In 1980, a woman promised her dying sister to change how Americans thought about breast cancer. Thirty years later, the result - the Susan G. Komen for the Cure Foundation - is one of the nation's largest non-profits, and one of the most successful triumphs in public health marketing and changing health habits.

I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it.

In the old fairy tales, often a 'moral' was tacked on at the end of the story - say, if a book was going to be marketed to young readers. And the morals don't really suit the stories at all, which makes them super weird - part of why I love the tradition so much. I do play with this, though I am more concerned with ethics than morals.

The work of Cambridge Analytica is not equivalent to traditional marketing. Cambridge Analytica specialized in disinformation, spreading rumors, kompromat, and propaganda.

There is no rivalry between Google and traditional advertising.