Quotes About Marketing

To be a great concert marketer, we are shifting our focus from traditional media to online and mobile as direct ways to reach consumers.

It's kind of debatable whether or not the advertisement model is effective. Like whether Nielsen works.

It's easier to force feed people than it is to give 'em what they want. It makes more money.

Nothing except the mint can make money without advertising.

I grew up watching people and companies commercialize Black History Month. I watched old McDonald's commercials, and they'd blacken up the commercials for 28 days then go back to normal in March. It got annoying to me.

I think of 'Beyond The Clouds' very fondly. Yes, it has not been seen by a lot of people in theatres. I had anticipated more people would watch it. But that has to do with something I don't know well: marketing. A lot of people didn't even know that it was a Hindi film.

Using realtime ads, even mortgage companies can create ads that matter to you right now.

On the advertising side, view count is not the most important thing. It's engagement.

Selling is persuading and influencing people to take action.

We sell ideas and solutions to people, and people sell our products and services to themselves.

By charging wildly different prices for products that have largely the same cost, Starbucks is able to smoke out customers who are less sensitive about the price. Starbucks doesn't have a way to identify lavish customers perfectly, so it invites them to hang themselves with a choice of luxurious ropes.

Hearing the anecdote, it's easy to assume that Target's algorithms are infallible—that everybody receiving coupons for onesies and wet wipes is pregnant. But nobody ever claimed that it was true.

no one in any commercial seems to be unhappy or angry, whatever the circumstances.

Malé dÄ›ti poznají lépe Coca-Colu než pórek. Je to tím, že Coca-Cola za marketing ro?nÄ› utratí dvÄ› miliardy dolar?.

You don't get ads on the Underground saying: "Tired? Then Sleep More," as no one has figured out how to make money this way.

Making stuff is easy. Selling it is not.

There is hardly anything in the world that some man cannot make a little worse and sell a little cheaper, and the people who consider price only are this man's lawful prey.

The more advertising I see, the less I want to buy.

In its pursuit corporations plop themselves down in every corner of the globe selling "democracy" as though it were a brand of toothpaste, the patent to which they alone control.

Because its purpose is to find and keep customers, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs.

The distinct experiential end in question in the church, communion with God and others, neither justifies nor fits many marketing means. The increase of the kingdom of God owes more to the work of the Spirit than to Madison Avenue.

their social influence (how many people followed them and what their influence was) in order to optimize attention and influence per dollar. Done at the scale

What color is a chameleon placed on a mirror? ... The chameleon responding to its own shifting image is an apt analog of the human world of fashion. Taken as a whole, what are fads but the response of a hive mind to its own reflection? In a 21st-century society wired into instantaneous networks, marketing is the mirror; the collective consumer is the chameleon.

Sustainability is now a big baggy sack in which people throw all kinds of old ideas, hot air and dodgy activities in order to be able to greenwash their products and feel good.