Quotes About Marketing

You can have 10 bucks to 10 million bucks and if you got a crew, imagination and a lot of people willing to turn in some work next to nothing, you going to have a feature. But you can't get beyond how expensive marketing the movie is, it's so crushing.

It's too expensive, that's the thing nobody wants to talk about. It is too expensive to make movies. That's not true, it is too expensive to market movies. Making movies is not.

If it looks good, you'll see it. If it sounds good, you'll hear it. If its marketed right, you'll buy it. But... If its real... you'll feel it.

Even as the Virginia Company presented its plans to the king—through his privy council—for royal approval, Smythe set out to promote the company's new venture. Sir Thomas (he was knighted by James I soon after the king took the throne) was one of England's wealthiest and most powerful merchants. He had long been involved in foreign trade with Russia, through the Muscovy Company, and he was the head of the East India Company. He was also a marketing genius.

There is an entire industry out there that is aimed at making spiritual people feel special—all in return for a fee.

The engine of ancient society was religion but the engine of contemporary society, as I see it, is advertising.

People will buy a product because of how it will make them feel, not because they "need" it. Create scarcity.

As Daniel Pink notes in To Sell Is Human, "Like it or not, we're all in sales now."4

It doesn't matter what you're selling, identify what makes you unique and interesting and have the courage to be authentic across all of the social media platforms from which you share your story.

Marketing is really theater. It's like staging a performance.

To Sell Is Human, "Like it or not, we're all in sales now.

Virgin soap, Virgin cream ~ whatever next? Virgin trains?

The reason Big Pharma spends so much on small gifts as well as the big ones is well known to marketers, lobbyists, and social psychologists: being given a gift evokes an implicit desire to reciprocate.

Did you really just say "mancation"? Bonnie raised her eyebrows. "I thought he was going fishing." "He is, but that's what they call it these days when a bunch of guys go off together for a weekend. The resorts have started marketing their packages as "mancations." They get golf, fishing poker--- all that guy stuff.

You know how I feel about love. It was invented to sell wedding cakes. And vacations to Waikiki.

Dylan wasn't calling to ask me on a date. He was calling because this cologne company had contacted him to see if he would endorse a cologne called Just Like a Woman. Now Bob didn't like that name, but he liked the idea of endorsing a cologne. And he wanted to know if I had any good cologne names. Do

I'd like to feel that an advertiser gets something extra when they advertise with us - a certain humanity that comes from upbeat and positive human interest letters and success stories.

About arrows - "They prick, cajole, exhort, sell, direct; and there is no way of measuring the amount of brain damage they do. It comes for free, however, like air pollution, Muzak in elevators, and the gentle sound of police sirens.

The term cartel was virtually unknown to the American language a generation ago. Like most borrowed words, when first taken over it meant different things to different persons. Time was required to crystallize its meaning. In this country it now commonly refers to international marketing arrangements. In a companion study we have defined such a cartel as an arrangement among, or on behalf of, producers engaged in the same line of business designed to limit or eliminate competition among them.

As advertising blather becomes the nation's normal idiom, language becomes printed noise.

He could sell the Pope on financing a Mormon tabernacle.

Man is a creature who lives not upon bread alone, but principally by catch words.

Let advertisers spend the same amount of money improving their product that they do on advertising, and they wouldn't have to advertise.

Let the public discover that 5 per cent of your advertising is exaggeration, and it immediately suspects the other 95 per cent.