Quotes About Marketing

We can learn from the ad agencies and start forming our own personal and internal marketing campaigns in the first person singular with strong emotional components, thusly promoting the new ideas and habits that we want to incorporate.

A successful self-publisher must fill three roles: Author, Publisher, and Entrepreneur—or APE.

Good blurbs are short, sweet, and limited to six. They answer the question "Why should I buy this book?

However, because of the great marketing hype surrounding the SSRIs, one of them, Prozac, now has the distinguished honor of having more adverse effects submitted to the FDA than any other drug in history. More than 40,000 adverse reactions were reported in its first ten years on the market. No other drug even comes close (Breggin and Cohen 67).

Advertising is legalized lying.

The United States is one of only two countries in the world that allow direct-to-consumer advertising of prescription drugs

No one ever went broke underestimating the taste of the American public.

If number two pencils are so popular, why are they still number two?

Unfortunately, being a brand is really important nowadays.

People pay little attention to banner ads - in fact, everyone dislikes them - and that leads to infinitesimally small click-through rates that make marketers unhappy.

When children are exposed to advertisements for unhealthy food, they will, in turn, consume significantly unhealthier rather than healthy calories as a result.

Just like the VCR opened the film and TV industries to unimaginable new revenue streams, search, RSS and the Internet will do the same for marketers and media companies.

When the DS was first announced, our focus really was on communicating to consumers and to developers the innovation that's in that unit: two screens, a touch screen, voice activation.

When I came out of college, shoe companies can identify marketable people, and I think I was identified as someone who could potentially move some units and merchandise.

After marketing surveys by Universal Studios indicated that 'Rocket Boys' as a movie title would not attract the female over-age-thirty demographic, the film was retitled and released as 'October Sky.'

The currency of universal values make brands innately sharable.

During school, I'd advertise cars in the University of British Columbia newspaper.

I went to Enloe High School and then East Carolina University and graduated with a business degree in marketing.

I learned that people don't buy anything from unknown stores.

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

If the same energy went into marketing movies to women as they do on the other demographics we might see more of a spike.

Why are women wearing perfumes that smell like flowers to attract men? Men don't like flowers. I have a great idea for a scent that will attract men - how about "New Car Interior"?

Tampon commercial, detergent commercial, maxi pad commercial, windex commercial - you'd think all women do is clean and bleed.

I don't really think there's a need to have a men's line. I think a lot of the men's lines just take the products for women and put them in different containers. It's all psychological.