Quotes About Marketing

Women are underserved and underestimated as consumers.

Women's bodies are used to sell anything and everything because it works, it grabs people's attention, and advertisers aren't going to stop using something that works.

Mastering the paradox of star brands is very difficult and rare - fortunately.

I see stardom very clearly as a construct that's been created in order to sell things.

Rather than spend millions getting film stars, I am quite happy to be brand ambassador myself.

Every time you win, you get another fight. Every time you get a fight, you get promotion, marketing, and media. Those things are what makes stars.

You know how there are some stars out there who know how to market themselves? I don't have that.

I'm a bit of a P. T. Barnum. I make stars out of everyone.

My real name is Scott Thompson. I could have gone by that name, but when I started doing comedy I thought I needed to go by something that has a little more of a hook.

If you think about filmmaking as an entire spectrum, starting with the writer and ending with maybe the marketing department, the actor's contribution is a rather slender band.

Let's face it: so much of what we consume is not driven by knowledge but by basic craving and impulse. The process of what we eat starts in our heads. And no one is more in our heads than a food industry that spends billions of dollars in marketing its message in every means possible.

Halloween starts earlier and earlier, just like Christmas.

Every new startup business creates new opportunities. It doesn't matter whether you have a new app for college students or a home medical device for senior citizens; there are other multibillion noncompetitive corporations that are spending millions of dollars trying to market their goods and services to your same audience.

HubSpot has used the lean startup method to build a spectacularly successful company. What I particularly love about HubSpot is that they are so geeked out on data analysis and making evidence-based decisions, which are at the heart of the Lean Startup process.

For a lot of people, one of the reasons they don't like to work for founders of startups is that they can be sensitive and protective around what they've built. You have an emotional attachment to the early marketing and technology materials, and you don't want to hear that anything's wrong with them.

I think that every boxer should understand he's on the pedestal for a short span. It's best that you use boxing and don't let boxing use you. Use boxing to sell, because people are selling you through your boxing career, so you have to learn to sell yourself, and you'll never starve.

Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.

Of all the depressing abuses of language in business, there is none that gets me so incensed as the rampant overuse of the word 'passionate' in company slogans, marketing blurbs, mission statements and on the sides of vans.

Obviously, as a marketer, I love to work with brands that aren't static, that have life and personality.

There are screens at the gas station, there are screens at the shopping mall. And they all need content.

Our records are commodities. We're looking to make a sale. The radio stations are looking to get the advertising dollars. The end.

A brand today is much more than status. Consumers have to be able to trust it.

If you're going to stay in the Olympics, you've got to be entertaining and get sponsorship.

They put their feelers out for all the names and then they'll cast you up to the point a name steps up, and then it doesn't matter how much they love you, there's a certain marketing value on that name, and there you go.