Quotes About Marketing

One thing I learned in all my years as a tech person: tech is more about sales than it is about code.

A man without a smiling face must not open a shop.

Maltoni concludes her thoughts on the success of TOMS with an insightful nod to the power of this principle: "People remember. And when a message is a mission, they will tell your story to anyone who will hear it—even a stranger at an airport. And by doing that, they become your strongest advocates in marketing your product. . . . The lesson: influence is given."5

After all, nobody likes to be sold. But we all like to make good buying decisions.

Customers don't know what they want until we've shown them.

When it came time to announce the price of the new machine, Jobs did what he would often do in product demonstrations: reel off the features, describe them as being "worth thousands and thousands of dollars," and get the audience to imagine how expensive it really should be. Then he announced what he hoped would seem like a low price: "We're going to be charging higher education a single price of $6,500.

He was incredibly phony, a complete poseur... He pretended to be interested in technology, but he wasn't. He was a marketing guy, and that is what marketing guys are: paid poseurs.

Wozniak would be the gentle wizard coming up with a neat invention that he would have been happy just to give away, and Jobs would figure out how to make it user-friendly, put it together in a package, market it, and make a few bucks.

People don't know what they want until you show it to them.

usual, he threw himself into the marketing, working with James Vincent and Duncan Milner at the ad agency (now called TBWA/ Media Arts Lab), with Lee Clow advising from a semiretired perch. The commercial they first produced was a gentle scene of a guy in faded jeans and sweatshirt reclining in a chair, looking at email, a photo album, the New York Times, books, and video on an iPad propped on his lap. There were no words, just

The Apple Marketing Philosophy

The roots of the personal computer can be found in the Free Speech Movement that arose at Berkeley in 1964 and in the Whole Earth Catalog, which did the marketing for the do-it-yourself ideals behind the personal computer movement.

Jobs had perfected the art of turning product launches into theatrical productions

counters, bleached wood floors, and a huge "Think Different" poster of John and Yoko in bed. The skeptics were wrong. Gateway stores had been averaging 250 visitors a week. By 2004 Apple stores were averaging 5,400

The Pepsi Generation campaign, he said, sold not a product but a lifestyle and an optimistic outlook.

At the end of the presentation someone asked whether he thought they should do some market research to see what customers wanted. "No," he replied, "because customers don't know what they want until we've shown them.

STEPHEN WOZNIAK. The star electronics geek at Homestead High; Jobs figured out how to package and market his amazing circuit

He pretended to be interested in technology, but he wasn't. He was a marketing guy, and that is what marketing guys are: paid poseurs.

In fact, neither explanation does Jobs and Apple justice. As the case of the forgotten Iowa inventor John Atanasoff shows, conception is just the first step. What really matters is execution. Jobs and his team took Xerox's ideas, improved them, implemented them, and marketed them.

Case applied the two lessons he had learned at Procter & Gamble: make a product simple and launch it with free samples.

a good company must "impute"—it must convey its values and importance in everything it does, from packaging to marketing.

And you can't win on innovation unless you have a way to communicate to customers.

something that could be mass-marketed to consumers. The Cube ended up not serving

His argument was that a great engineer would be remembered only if he teamed with a great marketer, and this required him to commit his designs to the partnership.