Quotes About Marketing

For the rest of his career, Jobs would understand the needs and desires of customers better than any other business leader, he would focus on a handful of core products, and he would care, sometimes obsessively, about marketing and image and even the details of packaging.

Today's social media have a massive and almost instantaneous ability to bring the pressure to conform on any selected target. If an end is seen as "good," justifying the means to achieve it is simply a matter of marketing. And this invites a subtle, chronic kind of lying—the editing and massaging of information—to get the results claimed to be needed. This

Because nothing sells in the modern Christian marketplace like the notion that Christians are beset on all sides by powerful forces desperately in need of a good disemboweling, it was inevitable that religious marketing would flow into the country's politics. And religion has been sold there solely as a product.

Any idea is true if it sells the books.

Television's emergence as the dominant medium of communication gave birth to the slickly marketed health-wealth-and-success gospel rampant in today's church.

real life can be fascinating, it isn't as marketable as a tale with a plot.

In cigarettes, we have pictures of blackened lungs on the packs. But packets of potato chips don't bear the picture of an obese heart patient, right?

Advertising is only another form of statistics.

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

Whenever the extracts from a living writer begin to multiply fast in the papers, without obvious reason, there is a new book or a new edition coming. The extracts are ground-bait.

Nobody ever went broke underestimating the intelligence of the American public.

Advertisements at 1 a.m. are nauseating.

Building your brand doesn't take millions. It takes imagination.

Product distinctions, the historic centerpiece of product marketing, exist only briefly—and in the prospects' minds, often not at all.

Like every company, every person has a dozen good stories that reveal that person. A talent in marketing is to discover your stories—some the enterprise has forgotten, ignored, or overlooked—and tell them well. That's your task, too. What is your story—the true story? How can you tell it best?

Advertising is a bit like playing make-believe.

Advertising is only another form of statistics.

I don't need anybody to market or promote me. If people don't want to hear this music, then it's not for them. You cannot please everybody.

If success in selling is my primary interest, I am not primarily a writer, but a salesperson. If I teach success in selling as the writer's primary objective, I am not teaching writing; I'm teaching, or pretending to teach, the production and marketing of a commodity.

Advertising may be described as the science of arresting the human intelligence long enough to get money from it.

Marketing, after all, is really theater," Sculley wrote. "It's like staging a performance. The way to motivate people is to get them interested in your product, to entertain them, and to turn your product into an incredibly important event.

When the product is right, you don't have to be a great marketer.

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.