Quotes About Marketing

Only about half of all commercials actually work.

If a man smiles all the time, he's probably selling something that doesn't work.

It will work. I am a marketing genius.

When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done.

Develop a mailing list... anyone who comes through your studio or meets you at art shows or anywhere. It's the power of permission-based marketing. Email your latest work to the list, every month.

I think the marketing needs work.

Used to be marketing was viewed as the people with crayons and scissors who did creative work. Now it's seen as central to driving growth.

Because an appeal makes logical sense is no guarantee that it will work.

Properly practiced creativity can make one ad do the work of ten.

Dealing with ads is depressing. You don't make anyone's life better by making advertisements work better.

The product has to work. It has to be a good product. An enormous number of them are all hype with no value at all. People get into them because they want to make a lot of quick, easy money.

I look to work with businesses that know what they are doing but need larger distribution or exposure.

My work is my work and I will attempt to sell it for what it is.

To buy an Apple product is to bet on the longevity of the closed system to which we've committed ourselves. And that system is embodied - through marketing as much as talent - by Steve Jobs.

Steve Jobs was the greatest manufacturer of consumer products of his age. His marketing vision put him on par with Henry Ford, and his grasp of the aesthetic component to industrial design far surpassed Ford's.

I don't think Steve Jobs nauseated people when talking about how great Apple stuff was. The reason why he didn't nauseate people is because it was true. The start of all great marketing is to have a great product.

Steve Jobs knows how to hold his hand out, to build beautiful products and make people pay for them.

I get people today who say, 'I first heard about you through the Stevie Wonder commercial.' The power of advertising in that way is incredible.

If you run a business that isn't cutting edge or doesn't naturally stick out of the crowd, it's your job to be different and get attention.

I've seen many of those brand collaborations where, basically, the only point is sticking on a Gucci sticker. That degrades good brands.

The conventional way of selling products out of the catalogue no longer works; the relationship needs to become more sticky.

In today's world, marketers reach inside the home and attempt to figure out not what's good for your daughter, because that is not their business, but what deep desires they can manipulate, stimulate and ostensibly satisfy in order to produce cold, hard cash.

Promoting a stock is like making a movie. You've got to have stars, props, and a good script.

Stole my first name from 'Evening in Paris' and the second from Elizabeth Arden.