Quotes About Marketing

In business, standards establish the rules of the game, creating path dependencies as investments are made and corresponding designs are set in stone and plastic. Inferior standards can prevail due to smart marketing or industry collusion.

You look at the Rolling Stones. It had the lips, the logo and the style. You look at Jay-Z, who I think is probably the smartest brand marketer I've ever met. These people understand the core of what their brand is and what their fans want.

What they're not doing is marketing the Dead Kennedys in the spirit of what the band stood for.

A lot of people see a Nissan ad and they see a finished product in a record store or on iTunes and that's the face of the band.

I've never been on the cover of a game. When people go into the store and see me on the cover of a game, maybe that will entice them to buy it.

The last thing we need is yet another makeup company. Even I have a nervous breakdown when I go through the department store makeup floor.

The label doesn't do anything but put your record in the store, that's all they do. And tell you, you don't have a single... and tell you, it's not gonna sell... that's what the label does.

I painted billboards above every candy store in Brooklyn.

You can't go to the store and buy 'the Engagement Platform.'

Men will shop, but they only shop when they need something. Women shop with passion and because it's enjoyable, and for some, it's even entertainment. All you have to do is step into a mall and see how many stores are geared towards men and how many are geared towards women, and you'll get the picture.

To go indie is a thing. But to put an album in the stores, you need a distribution label.

People think writing is a very distinguished, cerebral thing, where all you do is write. It doesn't work that way. People have to see online promotions, see piles of your book in stores, and you have to make sure the guy recommends it!

Luxury stores are such a difficult thing because, ultimately, their purpose is to sell, but I do think you can get more out of a store.

Increasingly, I'll see commercials and every fast food chain has the new spicy fries or spicy this or spicy that and I feel like that is popping up more and more. Humbly I do think 'Hot Ones' is at the center of that storm in a lot of ways. So yeah I think that we've helped take hot sauce and move it into a more mainstream place for sure.

Great brands and great businesses have to be great storytellers, too. We have to tell stories - emotive, compelling stories - and even more so because we're nonfiction.

I think people love having a person behind a brand who lives it. The idea of storytelling is really important.

For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.

Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.

Not every brand needs to be on every social platform. Brands should have a very strategic objective, whether it's marketing or commercial. The biggest mistake a brand can make is to be on a social platform without a plan or the resources to manage it.

Our ability to create that one-on-one engagement with a customer is a point of differentiation and a strategic advantage for us.

I've done strategic planning, all kind of cash flows, but in fad marketing, it is all really irrelevant. It is marketing by total gut feeling. There is no market research. You either sell 500 of something, and it is a total bomb, or you sell 500 million.

Beneath all the chatter and the liturgy runs a fierce nostalgia for the literary myths of the past, for the gigantic figures of Dickens and Joyce, Hemingway and Faulkner. A writer can't even aim at that kind of aura today. But it's that yearning for imagined greatness that drives the whole literary enterprise. Plus the publishers' desperation to manufacture a bestseller to pay the bills. The idea of greatness is a marketing tool. See Franzen.

Broadcasters are also selling a product-their audiences.

programs are scheduled interruptions of marketing bulletins.