Quotes About Marketing

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

Plan the sale when you plan the ad.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

Advertising is the ability to sense, interpret . . . to put the very heart throbs of a business into type, paper and ink.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.

Pay for a cover. There are abundant sources out there now for getting a good cover design. Do a little Google searching. Check out a website called 99Designs.com. The basic range for a pro cover is around $ 200-$ 500. If you want something more complex and specific, you might pay an artist a bit more.

That makes it harder to run an ad on a book-deal service like Bookbub, BookGorilla, BookSends, eBookSoda and so on.

The orbs have probably sold better through catalogs because they can be categorized unlike at most stores.

'Cosmopolitan' used to publish five covers across the U.S. so that if one was unpopular, it wouldn't tank their entire sales.

What can we say about a marketing culture that so openly feeds and colludes with obsession? The Disney empire has developed this to an unprecedented degree of professionalism.

If your agent or publisher is jumping up and down at the thought of your novel, it's because they're picturing the movie poster on the side of the bus.

Free-to-play isn't a business model. Free-to-play is a marketing strategy. It's a way to get people over the hump of trying out your game. It gets rid of the friction that happens when you charge an upfront fee.

I fundamentally believe that your words have so much credibility if you're not taking money upfront. I feel really comfortable pushing actors and pushing executives and pushing marketing people when we're not going to benefit financially unless the movie works. I feel like that makes the playing field so much more level.

If you look at companies with upside potential, Twitter's right there. They've established a brand in a world where it's extremely difficult to establish a brand. It's a global brand, people recognize it, people want to let you know what their Twitter handles are, etc.

You could have a zillion Facebook followers. Those people don't buy records. It's about a hundred to one...Record companies, they don't have any money, so they see social media as the free marketing... So... 'Billy, light yourself on fire and stand upside down, and that'll market the record.'

College students typically receive marketing offers in the mail from upwards of a hundred companies each year.

I don't quite know how the urban music category came about, but I suspect it had something to do with trying to maximise sales.

Like Free People, the Urban brand is planning to grow by expanding product assortments, expanding the brand reach and by improved marketing.

I started my career as an assistant for Wu-Tang Clan, then transitioned into urban marketing.

I would be too selfish if I said everyone should see my movies more than once. To say that would mean I'm just marketing my work!

The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell.

Finding new ways, more clever ways to interrupt people doesn't work.

I just have this sort of entrepreneurial spirit and I work really hard at promoting myself.