Quotes About Marketing

As a brand, Ahla is one of Strauss-Elite's strongest. But we need to do a lot of marketing in order to regain market leadership. I have no doubt that we will do that, even if it takes time.

I do feel strongly that we have got to do a little brand-positioning work. Wouldn't it be great to have something that everybody could say: 'Yep, that's Chicago.'

Blog-based businesses have lower cost structures and are more 'authentic,' and as a result are drawing larger shares of ad budgets.

If you go out there and start making noise and making sales - people will find you. Sales cure all. You can talk about how great your business plan is and how well you are going to do. You can make up your own opinions, but you cannot make up your own facts. Sales cure all.

Some musicians don't have strong opinions, or they deliberately don't have strong opinions because they want to try and sell as many records as possible.

Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing.

I'm selling a product, and I have to be out there; I don't have the option not to be.

Verizon had just come out with FiOS, and AT&T had U-verse. We came up with a couple of options, and then our marketing people came in and said, 'What do you think of Xfinity?'

No marketing plan is ever going to bring in one soul that was not ordained by the Lord to be saved in the first place.

Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy.

Affiliate marketing has made businesses millions and ordinary people millionaires.

PR only works for big names, because they've already achieved something. If you're talking about an ordinary person, what would your PR machinery do where there's no product in the machine?

Most marketers think there's a concept called a product life cycle. Once you realize that the world is organized by jobs that need to be done, you understand that product life cycles don't exist.

Of course, I want to sell this record - there's no point making it otherwise.

Everything in our world is branded.

Editorial outfits are now advertising agencies.

Liberals decided it's much better not to play outraged with me anymore. I sell lots of books that way.

I used to want covers that represented the book's contents very closely and were also pretty. Many folks automatically believe that this is what makes a good cover. But I've changed my mind about this. While the cover should not lie (by implication or outright), its job is simply to say: 'Pick me up!' to someone who might like the book.

In France, you can sell a lot, but nobody outside of France ever hears of it.

Put no more than three messages on a lemonade stand. You have to describe what your product is, why it's the best, and how much it is. Don't be drawing turtles and flowers and footballs all over it, distracting people. Keep it clean.

Apple's iPod success led them to believe an even bigger breakthrough was possible with the iPhone. In some respects, the iPhone hype overwhelmed even Apple.

It's no accident that marketing professionals often describe it in military language: capturing market share, penetrating the customer base, defeating competitors. It can be declarative, propagandistic, uninvolving. But in its best moments it can also encapsulate a belief, a set of values, even a religion.

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.

Stronger! stronger! grow they all, Who for Coca-Cola call. Brighter! brighter! thinkers think, When they Coca-Cola drink. —Coca-Cola advertising slogan, 1896