Quotes About Marketing

I had never thought of advertising as a life work, though I had on the side, written some very successful copy.

If my work was good enough, I would never have to do publicity.

In terms of how I understand the online world, it doesn't just work in the old-fashioned way. You're not going to see billboards and a bunch of commercials. It's all viral.

When you work in film, you learn to appreciate a distributor. You can have this great little film, but if you don't have a distributor, you are sitting in your living room with a great little film.

I think that people are generally really terrible at being ambassadors of their own work.

German and English firms operate internationally, while French firms do not. The only place where they all have work is in China. Anybody can sell himself in China!

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

While it may be difficult to get on the front cover of a major magazine, you can create marketing strategies and opportunities by being featured in a popular niche blog.

One thing I learned from all my years in business is you really have to work with the experts: you can launch something yourself, but unless you have the expertise and the marketing strategies and machinery behind you, you'll never be successful.

More and more, companies are realizing the value of their female consumers, and that's showing up in the female-specific products they're making, their marketing strategies, and even the feel of their companies internally.

In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.

I don't really have a strategy for social media. I think that's my strategy is that I don't have a strategy.

A coherent typeface is an essential part of a coherent branding strategy.

The socialite is becoming more important in a luxury brand's marketing strategy as she pulls in the 'right kind of crowd.'

A lot of labels always feel the need to tell you how they think the music should be marketed and what songs work best where. I say make music you love doing, come up with a strategy, and put it out there.

I think that every artist - or anybody that's in business - could benefit from a direct-to-consumer strategy, so I think that that applies to us as artists and content creators, too.

I'll admit I started off getting actors to sing my compositions as a marketing strategy, to give the songs and films extra mileage.

My manager came up with the name 'State of the Industry,' and it was just one of those things. It just took off. Well, I don't know about 'took off.' I'm not in the stratosphere.

People are used to streaming and binge-watching. When they see an author they like, if there's only one book, even if they like the book, they're going to forget about you. The way to keep you in their mind and to get you to become a habit for these readers is you have to have a lot of product out there for them to read.

The streets buy records, but they don't really buy records in incredible numbers.

I went through a phase where all I was doing was commercials, and not that it was a bad thing, but I was referred to as 'the Allstate guy' as I was walking the streets. Someone comes up to you on the street, you would like them to know your name.

Companies know that children have disproportionate influence over their parents' purse strings.

The thing to strive for is to get paid to talk about yourself.

At the end of the day, cycling is a business, so we have to be able to offer something to a sponsor, and without exposure, that's going to be difficult, but that's where the UCI perhaps has to be a little bit stronger.