Quotes About Marketing

One of the most power-packed media of all is something you already have and doesn't cost you one cent. It's satisfied customers—people you've delighted in the past.

It means that instead of running a couple of large newspaper ads once every few months, you'll run smaller newspaper ads and run them frequently.

Don't delude yourself: You cannot succeed without media advertising.

It costs six times more to sell a product or a service to a new customer than it does to an existing customer.

All other forms of marketing can help you immensely, but direct marketing can help you more.

In its introductory campaign for a T68i cellphone, Sony Ericcson hired 120 actors and actresses to play tourists at popular attractions around the country

People never expected to find you at the corner of State and Main, on Fifth Avenue, or in the Mall of America. But they do expect to find you on the Internet.

They make it part of their DNA because they know that it now costs six times more to sell something to a new customer than to an existing customer.

One real truth is that people dislike admitting that they're affected by marketing, so they'll usually give the credit to a friend.

Testimonials are nearly as good as money in the bank, but referrals really are money in the bank.

If you've decided to market online, the first rule of which you should be aware is the rule of thirds: You should determine the budget you'll have for online marketing, then invest one third in developing your site, one third in promoting your site, and one third in maintaining your site. Most ill-advised online marketers invest three thirds in developing their site, then wonder why they aren't earning landmark profits.

no matter how brilliant their site, it's invisible and powerless unless people know it's there.

This book will help you start more conversations with people who can hire you.

Meanwhile, large corporations have invented a Web genre that combines and remediates a number of forms, including the promotional ad or brochure, the stockholder's report, and marketing and sales materials.

If at a given moment, the commodity was its own publicity (there was no other) today publicity has become its own commodity.

Sell-sell-sell sales methods simply do not work on social media.

There is a natural partnership between State and Commerce, and the American business community to work together to educate the United States about marketing overseas.

Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.

In the past the publishers I've worked with have been extremely generous. And in almost every case, have been people who believed in the work rather than the sales and marketing.

There's a fine line between marketing and grand theft.

If you want to sell 'em fish, sell 'em big fish. That's the secret to success.

Work hard. Believe in yourself. It's not the publicity that sells the clothes, it's the woman.

Twitter, to me, works if you're funny. Twitter doesn't work as a promotional tool unless you do it very, very, very occasionally.

Advertising beauty products is easy. All you have to do is revile your customers by creating a disease called getting older, and then provide a remedy which does not work.