Quotes About Marketing

To improve your response rate, use testimonials.

Guerrilla marketers do not rely on the brute force of an outsized marketing budget. Instead, they rely on the brute force of a vivid imagination.

He broke the bank with that claim, and he lived up to it. Although he could have mentioned a myriad of other benefits, it was the lack of waiting that hit the bulls-eye for him.

the essence of guerrilla marketing—the soul and the spirit of guerrilla marketing—is small business: companies with big dreams but tiny budgets.

establish three sales points on the way to the exit.

reason, guerrilla marketing preaches fervent follow-up —continually staying in touch with customers—and listening to them.

Avoid the worst months for direct mail: March, May, and June; the best months are January, February, and October. The period January through March is best for business direct mail.

Web site: onepagenewsletters.com.

In your letter, write about your customers' dreams and problems. List the solutions you can provide to those problems and benefits that you offer.

75-25 rule: 75 percent of your newsletter should give solid information of worth and value; 25 percent can give selling information.

P.S. is read with regularity (more often than is body copy).

Guerrillas always put a time limit on their direct-mail offers.

Traditional marketers, at the end of the month, count money. Guerrillas count new relationships.

The best place, although relatively expensive, is the back page of a newspaper or magazine—where response can be as much as 150 percent greater than from the same ad inside the publication.

Guerrilla marketing aims its message at individuals or, if it must be a group, the smaller the group, the better.

If your goal is prospects who make rapid yet stable purchasing decisions, you must consciously begin to market to their unconscious minds.

Traditional marketing identifies the heavy weapons of marketing: radio, TV, newspapers, magazines, direct mail, and the Internet.

marketing identifies two hundred weapons of marketing, and many of them are free.

the amount of work required to prepare the catalog for the printer makes it cost-ineffective unless you print 25,000 copies. It's only a rule of thumb, but it's a good one.

You are your own marketing weapon—not only the things you say and do but also the things you are and believe. According to studies reported in Time magazine, the best five personality traits for you to possess are extroversion, agreeableness, emotional stability, conscientiousness, and openness to experience. It also helps immensely if you like and are fascinated by people.

The simple point is that people want to feel good about themselves and about the decisions they make. Build that into your marketing, and

Jay Conrad Levinson

Internet is by far his most profit-producing marketing weapon in his arsenal. Yet he has never sold one thing online.

write a brief column on your field of expertise, then offer it to newsletters devoted to that topic.