Quotes About Marketing

I love the creative process - brainstorming and coming up with campaigns.

I interned with Marc Jacobs in college, then worked at J. Crew. I learned a lot about how to fit clothes and what kinds of things sell and why.

Some books are well-received with critics; other books sell.

It is a challenge to get crowds for Test matches.

Margin is a customer concept.

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

We all have jobs in our lives that we must get done. We reach out and bring products into our lives to get these jobs done. Marketing is all about asking, 'What job is the customer trying to accomplish?'

It is better that one's customers come to one's shop than to have to look for them abroad.

The purpose of a business is to create customers.

If you tell your story well, it can help attract customers; it can help people understand your business better, and you are more approachable as a business and a company.

What part of media doesn't need to connect with their customers more smartly?

Any brand that attempts to live off a retro appeal is only going through a short second life cycle.

This isn't really a convention, This is really an infomercial. And every night we'll have a different infomercial and people view it with a certain level of cynicism.

In my case, I make it clear to the brand that I'm not a salesman. I can show your product as if I use it every day in my daily life but I won't tell people to buy it.

If you want to be a national brand, damn act like it.

What I will say - one thing that is attractive about getting a real film made within the studio system is that studio systems, with their marketing and distribution, have real power.

The distribution systems and the cinemas have adopted to the blockbusters, and they now get their main income from selling popcorn, and if you don't make a film that sells popcorn, it's very hard to get it out there.

Part of an icon's power comes from its indivisibility. The swoosh cannot be further deconstructed into its component parts. Just as golden arches mean McDonald's, and the little red tab means Levi's, the swoosh is Nike. The product is its icon, inseparably and without exception. To buy a pair of Nike shoes is to buy the Nike swoosh.

I see the same coffee table everywhere. It's mass marketing.

There's no way that any tabloid can survive if it doesn't get women to read it.

Some people have a taboo about doing advertising in the States. You know, where they kind of make their bread and butter. But to me, that's crazy.

E-commerce is not an industry; e-commerce is a tactic.

Scarcity is a good sales tactic if you are selling something people want.

I use trolling tactics to build my brand.