Quotes About Marketing

We are trying to speak to the consumer by their lifestyle.

Like manchurian candidates, we have been made into manchurian consumers, who subconsciously buy when we are triggered by our brand masters.

The purer our message, the more compelling it is to consumers.

I've gotten to work with some amazing brands that, in many cases, market to female consumers.

I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want.

I think when you make something that is non-mainstream and people don't have automatic way of consuming, like you don't have a big star, or a hit song or marketing money then you need to find some way to make audience aware of your film.

As for editorial content, that's the stuff you separate the ads with.

Obama and Clinton make an interesting contrast in brands.

People like controversy because that's what sells.

Controversy sells books.

I do like making things a bit controversial - I think that's what sells and what catches people's ear.

I feel the world is over-saturated with products, and it isn't about what you're wearing as much as it is about what message you are trying to convey.

The successful advertising agent is the one who can convince the clients that he knows something they don't.

When I started this business, my job was to sell people on my brand and convince them to embrace it in a way that made sense to them.

I can sell anything. I'm very convincing.

Apple is very, very good at almost everything it does, and that includes corporate communications.

The cosmetic industry really took off in the 1950s.

To make an entire country as big as America aware of a movie costs so much money.

Costumes and scenery alone will not attract audiences.

It's easier to sell cotton candy than it is to sell broccoli to somebody, but the broccoli is better for you, and the same thing with a limited government.

If you have a great business, if you're great at your craft people should be coming in there. It shouldn't be this secret.

Companies are very, very good - better than consumers themselves - at knowing what consumers are actually craving.

Even though brands are created by people, they belong to the corporations.

Things have to sell, of course, but if I don't want to put bags on the runway, we don't put bags on the runway. I have complete creative control.