Quotes About Marketing

What do the Left's tactics have to do with me or my ability to counter them with smart policy, solid media strategy, innovative marketing, effective delivery, creative projects, and youth outreach? Nothing.

I spend three hours a day working on my social network profiles. I think about the right people to tag, the ones who might generate new leads. It's my work, my self-promotion.

In the Internet economy, information is everything: The more a company knows about a consumer, the more carefully it can tailor its advertising to that customer, and the more revenue it can generate in return.

Publishers like their authors to take advantage of publicity opportunities.

We're a brand, but I think the difference is that we know we're a brand and we take advantage of that for our own benefit. We use it for us, not for other people.

Promos have always been something that I've taken very, very seriously.

It takes more than capital to swing business. You've got to have the A. I. D. degree to get by - Advertising, Initiative, and Dynamics.

Jumping through any hoop or taking advantage of any desperate situation that comes up just to sell a product is harmful. It is.

Everyone has something to sell. The greatest thing you can ever sell is an idea or talent.

It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.

One of the people who most influenced me was Ben Shapiro, a marketing professor at the business school. He used to rant and rave and pound his fist: 'It's all about the customers!' And he was right. He was also right that, at that time, retailing was devoid of really talented people; he urged me to go in that direction.

My father has many talents, but his best is marketing.

If people ever talked the way advertising sounded, they would be put away.

Conor McGregor started well with his marketing, he talks a lot and is a great fighter, we can't deny that, but I think he crossed the line.

When a movie star sits and talks to you, it's almost always, and only, because she's promoting something.

People always say there's no such thing as bad publicity, and you always think they're right, because it seems self-evident: nobody's going to buy a magazine that nobody ever talks about, so people should want to buy a magazine that everybody's talking about.

I was the Kate Moss of my day, atypical of what the public wanted, which was Brigitte Bardot. I was always tall, skinny and angular. But now, society has bought 55 years of my marketing 'Carmen,' and I'm considered beautiful. I hope that empowers older women.

As the New Yorker columnist and bestselling author Malcolm Gladwell has shown, word of mouth can flare up and quickly die or it can reach the 'tipping point' where no force on earth can arrest the product's relentless forward march. The art of the entrepreneur is to get word of mouth to the tipping point.

Everything is selling. Nothing happens in this world, nothing comes into this world, until somebody makes a sale.

Because if something is wrong with your God, if your God is loving one second and cruel the next, if your God will punish people for all of eternity for sins committed in a few short years, no amount of clever marketing or compelling language or good music or great coffee will be able to disguise that one, true, glaring, untenable, unacceptable, awful reality.

Almost all cigarette smokers, for instance, have a favorite brand and insist that they cannot be satisfied by any other brand. When blindfolded, however, they cannot distinguish this favorite brand from any other brand. They are not buying the cigarettes but buying the package. The same is true of most beer drinkers: they have a favorite brand, but cannot distinguish it from other brands when blindfolded.

This species of mass hallucination has been created by conditioning and association. Each advertiser tries to associate his product with something most domesticated primates desire, such as Sex or Status. The commercials carry the association, sometimes fairly blatantly, sometimes subliminally. The repetition of the association gradually produces the conditioned response. The victim is not exactly buying the package as we just said but buying the hope for Sex and Status.

Do people only re-act as if words really equal things ("sticks and stones may break my bones, and names can also hurt me") in such "touchy" areas? Try opening two restaurants and have the menu in one say "Chef's special: Tender, juicy filet mignon" and have the other menu say "Chefs special: a hunk of dead meat hacked off a castrated bull." Both phrases describe the same nonverbal event, but see which sells better.

Beware of curiously shaped or oddly-got-up bottles: you are likely to be paying for the parcel rather than what is wrapped up in it.