Quotes About Marketing

Shopping Malls: Modern cathedrals to spending money. Theyre designed to disorientate us and make us stay longer than we need to. Every brick is there to manipulate us to buy.

But perfectly personal advertising is a dream of advertisers, not of customers.

good publicity is preferable to bad, but from a bottom-line perspective, bad publicity is sometimes better than no publicity at all. Controversy, in short, sells.

In America, the race goes to the loud, the solemn, the hustler. If you think you're a great writer, you must say that you are.

I've been careful to keep my life separate because it's important to me to have privacy and for my life not to be a marketing device for a movie or a TV show. I'm worth more than that.

If you look at anybody who's been marketed, it's been somebody who has been drop-dead hot and gorgeous,' Milbrett said. 'For men, you just have to be good. It doesn't matter what the hell you look like. For women, you have to be good and you have to be gorgeous. Maybe you're not even the best one on your team. Just as long as you look good, you're marketed. People's opinions are that this team is gorgeous. That doesn't bother me. What bothers me is the double standard in society and athletics.

The new MX-5 is like the new Ford Mondeo and the Subaru Legacy Outback. It is one of those cars that's absolutely brilliant ... and nobody buys it. You never see one on the road.

A] ccounting results dominated most managers' attention to the point where they no longer knew, or cared, about the production, technological, and marketing determinants of competitiveness.

A man is paralyzed mentally by a beautiful woman, and advertisers take advantage. Like those ads where a woman in the bikini is next to a 32-piece ratchet set. We're going, "She's right next to the ratchet set, if I had the ratchet set, it would mean that . . . I better just buy the ratchets."

If a book about failures doesn't sell, is it a success?

We don't really have a movie industry; we have a trailer industry. The movie guys make five minutes worth of stuff to get people in the theatre, and eighty-five minutes of filler.

What I'm saying is, where have all the real people gone? Where are the recognizably-human beings? Of course, it's silly of me to look them on TV commercials, no one watches ads for their true-to-life portrayals. If the ads were full of real people, they wouldn't be able to sell anything. Which is the point of this rambling column. Real people just don't sell.

Complexity is seen as a virtue, a selling-point.

Occultists, as brand-savvy as social media influencers and just as cynical.

I don't think the government is out to get me or help someone else get me but it wouldn't surprise me if they were out to sell me something or help someone else sell me something. I mean, why else would the Census Bureau want to know my telephone number?

You should try to build word of mouth into every advertising campaign.

People used to make records, as in the record of an event, the event of people playing music in a room Now everything is cross marketing. It's about sunglasses and shoes, or guns and drugs. You choose.

But I've come to realize writing's not a noble calling. Like you said, it's all about marketing, isn't it?

I think commercials are something that everyone does to get out there and get a little bit of exposure, get their feet wet, and also pay the bills. So anytime you can be a part of a wonderful, fun commercial, that's just a bonus.

Shamu the killer whale is Sea World's Mickey Mouse; whales named Shamu are the star attractions of three parks and the focus of their marketing efforts.

What if Whitney was at her top, and we brought in a name like Whitney Houston, it would sell.

I started thinking, 'What if Superman or Batman really existed?' Superman would be doing Nike commercials. The members of Youngblood take the genre of super-heroes and turn it into a business.

The only reason why I'm on Twitter is because Dixie Carter made me. I'll go on Twitter every now and again and just say some things. Normally, it's just to hype wrestling and to hype what's coming on TV and whatnot.

Film is much more of a brand business, whereas on Broadway, you can do complete unknowns and have hits.