Quotes About Marketing

When I want to make a creative work, I still have producers of marketing houses dictating to me how I should make a creative video and what sells! If I face that problem, I can imagine how difficult it must be for the rising generation of artistes to find sponsorships.

We need to diversify the people who are backstage and producing and marketing these shows. It's the limitations of these people that are holding Broadway back.

The most dangerous thing for a branded product is low interest.

The only way to advertise is by not focusing on the product.

Perfume is pretty good because nobody has to hold the product by their face or use it.

Basically, you're selling a world as an actor, right? I mean it's like any sales person: if you believe in your product, you know your product, you sell it a lot better.

If the packaging is good - the actors, director and producer - then it will work, even if the product is not good.

I want to bring passengers on my airplanes to present to them my product.

The funny thing about commercials to me is that many of them now don't even mention the product until the very end. You don't really know what the commercial is all about. They're kind of like little movies, like shorts, and that's why I think they're so entertaining.

I look up to Martha Stewart, and I love that she has product lines that are true extensions of her brand.

Growth hackers are typically computer engineers that build great marketing ideas into the product during the development process.

If you have a great product but no one knows about it, it's history.

Marketing and press kicks up dust. It gets in your eye, and then you're not focusing on the product.

I've met people who didn't even know there was a Calvin Klein; they thought it was just the name of a product.

The way you communicate an idea is different than the way you communicate a product.

Now, product placement, whichever way you look at it, whether you like it or you think it's disgusting, or whatever, it's what it is.

A good advertisement is one which sells the product without drawing attention to itself.

Since I'm a mother and a wife, I have to have passion or the frustration would win out. But I love managing people. The product is second to managing the people. And marketing to consumers is so challenging because it is evolving constantly.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

I already am a product.

But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.

The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

When the product is right, you don't have to be a great marketer.

We have a product for sale called news, and I'm a salesman.