Quotes About Brand

The Internet and Yahoo are firmly established as 'must buys' for brand advertising.

Yahoo is still in many ways the definitive brand of the consumer Internet, but I don't think they can or should compete with Google any longer. That game is over.

Yahoo is positioned for accelerated financial growth. We have a powerful consumer brand, a huge global audience, and a highly profitable operating model.

I'd just as soon be on a good Steinway or Yamaha just as well.

I'd like to think my brand shares some of those characteristics we like to think of as classically American - a certain straightforwardness, honesty, a sense of humor, inclusiveness, practicality - all those great Yankee traits. And I don't mean the baseball team.

With a brand - and I respect Porsche - but the Ferrari brand is more exclusive... We never do SUVs, we never do four doors, and we never exceed 7,000 cars per year. And 7,000 means 7,000.

The value of the television network is partly tradition, serving as a navigation device and as a brand. Research shows that people do know and understand ABC as a brand, like Disney.

I have always played the homely girl who's clad in traditional attires which is why I get a lot of saree and jewelry brand endorsements.

Traditional media brand advertising is 65% to 70% spend; online, it's like 28%. You've got a huge margin.

I love my Nike Air Max trainers. They're big and bulky and spanking - I can't be doing with grubby trainers.

America's militarized brand of malignant exceptionalism is founded on the idea that the United States transcends history.

I have never heard the word brand used so often as I did around The Guardian. Brand was the magical word, particularly as it was uttered by Alan Rusbridger, that would transform the paper and the goal that everyone was working toward.

I'm certainly proud of the transformation of Playboy from a magazine to a multimedia corporation.

If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.

Tatcha is my favorite beauty brand. They were also founded in San Francisco. Their entire line is based off of geisha tradition and ritual. The line has transformed my skin.

The only way to improve the GOP brand and make good public policy is to fix the process. This requires transforming the way Congress does business.

I should be paid to be a spokesman for Ford Transit.

Coming from the music business and seeing the transition from artists to fans, fans to consumers, it's really about understanding the psychology of why people want to associate with your brand.

To effectively reach consumers in the new social environment, brand managers need to learn how to translate their budgets into the digital realm, which also means understanding the advantages that digital can provide over television advertising.

I would never buy skin care from a makeup brand - full transparency. It feels like the opposite of makeup.

Competition on dimensions other than price - on product features, support services, delivery time, or brand image, for instance - is less likely to erode profitability because it improves customer value and can support higher prices. p.32

Ironically, the increase in numbers of the strategic planners had the effect of releasing the client service people from any previous responsibilities they had for brand strategic thinking – leaving them free simply to coordinate with their clients and give them all the service they needed. One

What has my readers scratching their heads, though, is why advertisers, whose cumulative actions have painted ad agencies into a corner, marginalizing their agencies as partners, do not see any relationship between their poor brand performance and the commoditization of agency services and fees.

Anonymous is like an amoeba: it's got too many different operations run by truly different people which might not share a single person with another operation, but they use the same branding - they are part of the Anonymous brand, just like al-Qaida.