Quotes About Brand

Chobani did a really wonderful yogurt campaign on 'Instagram' to shift perceptions away from the fact that they were just yogurt. And they had a 7-point incremental lift on shifting that perception through a brand advertisement on Instagram.

Our international success started out first because we became the No. 1 casual wear brand in our home market of Japan. Then, we set up stores in the world's major fashion centers of New York, Paris and London.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

It is an honor for me to take part in Canon's Project Imagin8ion, partnering with a brand that is empowering young filmmakers and is at the forefront of technology.

I'm so proud of this opportunity I've been given by Boohoo. It's a brand that I've loved since I was a young girl so partnering up with them is a very surreal feeling for me and I'm so grateful.

I worked in the family business, which was my father's shoe making company that he had inherited from his father, and that led me to become interested in what could be achieved by a great Italian brand. That became my ambition as a young man.

Our success as a global brand has been directly related to how we select locations where we are confident our particular clients desire to be. Los Cabos, Mexico is the ideal Engel & Volkers market, growing in popularity among world luxury travelers seeking exceptional properties for second home opportunities.

I actually do think you're seeing this trend towards organizations just caring more about their brand and engaging. And so I think Home Depot will want to humanize itself. I think that's a lot of why companies are starting blogs, are just giving more insight into what's going on with them.

We just feel like history repeats itself. You ain't never going to see nothing brand new; you're only going to see when records are broken. And we're here to just set records and set trends and follow the footsteps that have been shown to us.

Recently partnered with Express Men as a brand ambassador, so my closet is full of the new fashion trends and styles that keep me fresh for games.

The Trump family's business model is part of a broader shift in corporate structure that has taken place within many brand-based multinationals, one with transformative impacts on culture and the job market, trends that I wrote about in my first book, 'No Logo: Taking Aim at the Brand Bullies'.

I have a particular image, and my customers know my line isn't going to be so trendy it will be out of style next year.

I like Armani Exchange, Guess, Rock & Republic. There's a lot of places. I'm not too picky. I like to be trendy, and I like to look good.

One thing Dr. Buss asked me to do was to make sure the team continues to evolve and to put a new light on the team, and we've certainly tried to embrace that vision of his, evolving the brand while paying tribute to the past. That's what Laker fans expect and what we try to deliver.

Creating Lovemarks is all about the ability to understand consumers' dreams, to know what they want and when they want it and to create great experiences that make your brand a part of their lives.

I do have a small collection of traditional SF ideas which I've never been able to sell. I'm known as a fantasy writer and neither my agent nor my editors want to risk my brand by jumping genre.

At the end of the day, I'm not a model, I'm an actor. I didn't want to be a model for a brand - I wanted to be a spokesperson and to collaborate.

We really care about our brand. We really want it to stand for high quality. We want people to be excited about it, for it to be fun.

A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.

In a culture of hyper-consumption the advertising industry has brainwashed many people into believing they can raise their status just by driving a particular brand of whatever it is they are pushing at you.

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

There is an irresistible impulse among the boys of suburban Minneapolis to kick a football as far as they possibly can. Even among the men. Mike McCollow's dad will come home from his dental practice, having stopped at the VFW hall for a brandy Manhattan en route, and drop-kick a half-frozen football between the uprights of two barren tree branches without even setting down his briefcase

There are a limited number of letters in the alphabet. AFL? Nope, taken. BFL? Eh, doesn't sound very good. CFL? Taken. DFL? What's the D stand for?... They went all the way down the list, slept on it for a couple of days, came back - and, long story short, they said the XFL still has some brand equity.

If you're going to be a media brand and not just a linear television brand, then you have to make sure you're speaking to all women and all interests, so it may mean that you end up smaller audiences serving individual pieces of content, but the aggregate is what's important and what we're paying attention to.