Quotes About Customers

I became very attentive to customers because I was desperate not to have people leave and never come back.

Targeted marketing delivers a lower customer acquisition cost and gets you to profitable growth faster. The goal is to quickly identify the costs associated with acquiring your most profitable segment of customers and the incremental value - if any - of going beyond your core.

We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers.

I think it's in my mind, and it's driven me my entire life, and it is to offer customers tasteful clothes at good value, meaning it lets the world - or more of the world - afford to dress well.

But the point of a progressive revenue tax is that you create incentives both for breakups, you penalize the acquisitions, and you encourage the development of models where the customers are customers and they know what they're giving up.

We expect our employees to care about the community, the company, their teammates, customers, and themselves.

What I think it should have done was realize that preparing customers for transitions is just like getting them through the new product adoption process, except in reverse.

spend more time with a specific set of must-have customers, disproportionate to the revenue they might account for at that specific point of time; taking on projects which might not give high margins initially, but might eventually become big;

And of course, customers are notorious for being unable to articulate a need until they are shown how it can be met.

Good customer segments are a who-where pair. If you don't know where to go to find your customers, keep slicing your segment into smaller pieces until you do.

Why does good code rot so quickly into bad code? We have lots of explanations for it. We complain that the requirements changed in ways that thwart the original design. We bemoan the schedules that were too tight to do things right. We blather about stupid managers and intolerant customers and useless marketing types and telephone sanitizers. But the fault, dear Dilbert, is not in our stars, but in ourselves. We are unprofessional.

One of the problems with anecdotes is that they tend to be provided by the satisfied customers, not the unsatisfied or dead ones.

la importancia de mantener las relaciones más estrechas posible con los clientes; la necesidad de conservar las ideas en el nivel más simple y realista posible; el valor de crear un producto superior y de ganar por habilidad, en oposición a hacer que todo apunte a ganar dinero.

Image perception makes a big difference. That's one of the things I tell entrepreneurs today. Fine, focus on products, focus on customers and all that good stuff - that's necessary. But the image that you project is also key. Don't forget that.

In a capitalist economy, entrepreneurs create businesses to make profits, which they earn by pleasing their customers. But in a socialist system, a bureaucrat decides which businesses can open, where they can operate, and what they can sell, and he really doesn't care what the customer thinks.

The mission of a business should fill a need that the customers want. And if it fills that need, and fills it well, the business will begin to make money.

Lose your smile and lose your customers.

The real and effectual discipline which is exercised over a workman, is not that of his corporation, but that of his customers. It is the fear of losing their employment which restrains his frauds and corrects his negligence.

Traditional marketing is not focused on creating new categories. Traditional marketing is focused on creating new customers. Traditional marketing involves finding out what consumers want and then giving them what they want, better and cheaper than the competition.

Business is about seduction. To increase market size, we have to seduce customers who have never used our product or service.

Lo poco que entendían algunos comerciantes a sus clientes no dejaba nunca de desconcertarlo.

But perfectly personal advertising is a dream of advertisers, not of customers.

The choice of strategy The development of strategy involves making decisions about: Who to target as customers (and who to avoid targeting). What products or services to offer. How to undertake related activities efficiently.

Create a unique strategic position for the business Focus on who your customers are, the attractiveness of your offer to them (known as the value proposition), and how you can connect the two as efficiently as possible.