Quotes About Customers

Customers are not interested in your story. They are, rather, interested in being invited into a story that has them surviving and winning in the end.

One of the best ways we can illustrate how we help our customers transform is through customer testimonials.

Create reciprocity. I've never worried about giving away too much free information. In fact, the more generous a brand is, the more reciprocity they create. All relationships are give-and-take, and the more you give to your customers, the more likely they will be to give something back in the future. Give freely.

Your Customers Are Not Curious About You, They Are Curious About How You Can Solve Their Problem

The day you stop losing sleep about your own success and start losing sleep over your customers' success is the day your business will start growing again.

Identifying our customers' problems deepens their interest in the story we are telling. Every story is about somebody who is trying to solve a problem, so when we identify our customers' problems, they recognize us as a brand that understands them.

there a transitional call to action you can create that will grow your business? Are your direct calls to action clear and repeated often? If not, your customers likely don't know what you want them to do. Remember, people are drawn to clarity and away from confusion. Having clear calls to action means customers aren't confused about the actions they need to take to do business with you.

you start talking about the problems your customers face.

Identifying our customers' problems deepens their interest in the story we are telling.

CUSTOMERS TRUST A GUIDE WHO HAS A PLAN.

What customers are looking for, then, is a clear path we've laid out that takes away any confusion they might have about how to do business with us. The StoryBrand tool we will use to create this path is called the plan.

The three levels of problems heroes (and customers) face are External Problems Internal Problems Philosophical Problems

Advertisers personify the problems their customers face in order to capture their imagination and give their frustrations a focal point.

STORYBRAND PRINCIPLE TWO: COMPANIES TEND TO SELL SOLUTIONS TO EXTERNAL PROBLEMS, BUT CUSTOMERS BUY SOLUTIONS TO INTERNAL PROBLEMS.

The problem is the "hook" of a story, and if we don't identify our customers' problems, the story we are telling will fall flat.

The second mistake brands make is they cause their customers to burn too many calories in an effort to understand their offer.

Brands that position themselves as heroes unknowingly compete with their potential customers.

Once we understand our customers' problems, we'll have a better idea how to talk to them in such a way that they engage.

When we define the elements of a story as it relates to our brand, we create a map customers can follow to engage our products and services.

If you want customers to take the next step in a relationship with your brand, you need to enlighten them about how you can solve their problem and help them survive.

Remember, customers want to know where you can take them. Unless you identify something they want, it's doubtful they will listen.

Blog subjects, e-mail content, and bullet points on our website can all include elements of potential failure to give our customers a sense of urgency when it comes to our products and services.

If we can identify that frustration, put it into words, and offer to resolve it along with the original external problem, something special happens. We bond with our customers because we've positioned ourselves more deeply into their narrative.

A one-liner is a concise statement you can use to clearly explain what you offer. It is the most powerful tool you can use to make customers curious about your brand.