Quotes About Advertising

when a company offers a leap in value, it rapidly earns brand buzz and a loyal following in the marketplace. Even large advertising budgets by an aggressive imitator rarely have the strength to overtake the brand buzz earned by the value innovator.

If you want to know what's really going on in a society or ideology, follow the money. If money is flowing to advertising instead of musicians, journalists, and artists, then a society is more concerned with manipulation than truth or beauty.

Let the corporations do as they please -- pillage the environment, falsify their advertising, rig the securities markets -- and it is none of the federal government's business to interfere with the will of heaven.

Wherever you go online, the Big Computer knows what you want before you want it. It's ready for you and waits patiently, humming. It knows where you will be tomorrow and what you will be doing, and it carefully calibrates the shame you carry with you in hopes that you will buy something to restore your peace of mind.

You can do a lot for your diet by eliminating foods that have mascots.

Imagine what will happen to this nation if large numbers of American women start using the Wonderbra. It will be catastrophic. The male half of the population will be nothing but mindless drooling Zombies of Lust. Granted, this is also true now, but it will be even worse.

Las Vegas is the only town in the world whose skyline is made up neither of buildings, like New York, nor of trees, like Wilbraham, Massachusetts, but signs.

Until the rise of American advertising, it never occurred to anyone anywhere in the world that the teenager was a captive in a hostile world of adults.

Every day the eye is subject to a thousand tiny shocks as a thousand industries compete for the eye-kick, the visual hook that will lock the consumer into product for that crucial second where the tiny - or not so tiny - leap of the imagination is made.

Equally important was the approach of the advertising, which can be summarized with a single word: "minimalist." "Billy Graham, Harringay Arena, 7: 30 Every Night." Or "Hear Billy Graham." Or just "Billy Graham," with his photo. Crusade organizers took a cue from advertisements for Cadillacs in the United States. They gave just enough information to arouse curiosity, implying that the product was so desirable it sold itself.

Much of the advertising focused on Graham's name and image. He appreciated the power of repetition. He once remarked that the quality of the words and colors on a billboard was less important than the number of billboards a motorist passed.

The new breed of reporter doesn't drink, doesn't smoke, doesn't have sex beyond reproducing, and most importantly—doesn't believe. They don't believe they are there to question everything. They are there to print whatever is told to them. The news is dead, my friend. Buried under a mountain of full color advertising, and six-digit deposit slips.

Fear sells better than sex and the iPhone 5 combined.

Happiness is a myth. It was invented to make us buy new things.

We can learn from the ad agencies and start forming our own personal and internal marketing campaigns in the first person singular with strong emotional components, thusly promoting the new ideas and habits that we want to incorporate.

The dark comedies tend to be in a non-releasable area. There can be romantic comedies. There can be dramas. But there's no 'dark comedy' inbox for the advertising.

Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.

The United States is one of only two countries in the world that allow direct-to-consumer advertising of prescription drugs

An advertising man understands even more viscerally than an academic that the world is made of discourse, Pescecane argued; he understands in his bones that true power resides in the infinite manipulability of signs.

She left, feeling sullen over her wasted afternoon and wasted bus fare. It was her first experience with the sexological advertiser, though she was to find out he was fairly common. Usually he was some phony calling himself a writer, an agent, or a talent scout, who had found out that for a dollar and a half's worth of newspaper space he could have a daylong procession of girls at his door, all desperate for work, all willing to do almost anything to get it.

If number two pencils are so popular, why are they still number two?

Unfortunately, being a brand is really important nowadays.

Most advertisers spend millions upon millions of dollars to buy commercial time during the Super Bowl, and millions in creating eye-popping ads, hoping to create catchy, unforgettable commercials. Unfortunately, most Super Bowl commercials end up being unmemorable. Costly mistakes for brands and creative flameouts for advertising firms.

People pay little attention to banner ads - in fact, everyone dislikes them - and that leads to infinitesimally small click-through rates that make marketers unhappy.