Quotes About Advertising

Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.

I started at HSN in May of 2006, and by October, we had rolled out a new brand image, a new tagline, a new vision statement, a new customer manifesto, and new advertising.

Obviously, as a marketer, I love to work with brands that aren't static, that have life and personality.

There are screens at the gas station, there are screens at the shopping mall. And they all need content.

Our records are commodities. We're looking to make a sale. The radio stations are looking to get the advertising dollars. The end.

Because what's going on now, and this applies mostly to television stations in the largest markets too, but TV stations basically are now the primary receivers of campaign spending.

The time has come when advertising in some hands has reached the status of a science.

I began tailoring my books to cater to one or another universe of readers. I found it incredibly boring; and frankly, it felt stultifying. I'd previously been in advertising. I felt if I was going to create something to fit a specific market, I might as well have stayed with advertising.

Without this, your life is incomplete." Automobile commercials are particularly amusing in their overemphasis on these messages. They present ownership of their particular car as some sort of euphoric experience. In reality, we all know that cars are terrible investments that depreciate faster than anything else, and that when we purchase a new one, we spend most of our mental energy worrying that it will be stolen or damaged in the local mall parking lot.

We do not sell lipstick, we buy customers.

There's no question that the marketing and advertising world is ahead of the political marketing the political communications world.

I'm not really an actor, I'm a reactor; I'm a pitchman. That's what I do best. Nobody can do it any better.

Today it is not the classroom nor the classics which are the repositories of models of eloquence, but the ad agencies.

The greatest way for people to experience a comedy is to go in not knowing anything about it. But because of marketing, it's impossible. Marketing meaning that in order to get people to come you can't just go, 'Hey, there's a great movie - we're not going to show you anything from it but trust us!'

Kailash Surendranath believed in me and my talent when I was just 19, and he gave me my first big commercial and thereafter worked with me on 25 jingles which really made people notice my work in the ad world.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

When I started getting notoriety it was cheesy to appear in a commercial.

The object of advertising is to get people to feel better about the product you're selling.

One thing I've always been concerned about is the objectification of women in ads, and that's one thing where I was like, 'Well, if I become a part of advertising, I could change that.'

The late Seventies was the death of the manufacturing age in the United States. It was also a time when the Pictures Generation artists were getting started. They co-opted the language of advertising. The factory disappeared, and weirdly, so did the art object - it was the age of making gestures, not objects.

Broadcast television is designed to reach as many people as possible, right? There's an obligation that we as creators have to advertisers, and it is an advertising medium.

It is so obvious that we are constantly monitored and manipulated both in advertising and in politics.

La società moderna è ben lontana dal costituire un esempio: molte delle sue manifestazioni - la pubblicità, il culto del denaro, le disuguaglianze abissali, l'egoismo feroce, l'uniformità dei gusti, delle opinioni, delle coscienze - sono un concentrato di orrori e idiozie.

usual, he threw himself into the marketing, working with James Vincent and Duncan Milner at the ad agency (now called TBWA/ Media Arts Lab), with Lee Clow advising from a semiretired perch. The commercial they first produced was a gentle scene of a guy in faded jeans and sweatshirt reclining in a chair, looking at email, a photo album, the New York Times, books, and video on an iPad propped on his lap. There were no words, just