Quotes About Advertising

The Pepsi Generation campaign, he said, sold not a product but a lifestyle and an optimistic outlook.

So that's our approach. Very simple, and we're really shooting for Museum of Modern Art quality. The way we're running the company, the product design, the advertising, it all comes down to this: Let's make it simple. Really simple.

Tim Cook When Steve Jobs returned to Apple and produced the "Think Different" ads and the iMac in his first year, it confirmed what most people already knew: that he could be creative and a visionary. He had shown that during his first round at Apple. What was less clear was whether he could run a company. He had definitely not shown that during his first round.

Lee Clow, the creative director at Chiat/ Day who had done the great "1984" ad for the launch of the Macintosh, was driving in Los Angeles in early

And you can't win on innovation unless you have a way to communicate to customers.

He had launched his "Think Different" campaign, featuring iconic photos of some of the same people we were considering, and he found the endeavor of assessing historic influence fascinating.

I know of no pleasure more reliable than consuming a great American brand against the backdrop featured in its advertising. Driving a Ford pickup down brown dirt roads. Swigging a Coke on the beach in Malibu. Flying Great West over central Colorado. It's a feeling of restfulness and order akin, I suspect, to how the ancient Egyptians felt watching the planets line up over the Pyramids. You're in the right place, you're running with the right forces, and if the wind should howl tomorrow, let it.

Every day in about half the advertisements, a man sees the constant reminder of the woman he was not worthy of.

It takes a lot of moola to fool around with national magazines, regardless of their politics. It takes even more if the paper is hell bent on shoving a hot poker up the rear end of the Establishment, as that editorial posture is not conducive to a massive influx of advertising dollars...a lot of people on the left still cherish the idea that Ramparts went under because I bought people drinks.

Insomnia is an all-night travel agency with posters advertising faraway places.

The problem: affordable housing has to be subsidised, if the 'affordable' bit of the phrase is going to work. The solution: replace every wall, ceiling and floor with a gigantic plasma screen and charge for advertising space. The affordable living room of tomorrow is a futuristic cube with a perpetually looping Go Compare commercial in place of carpets and wallpaper.

I usually quite like women, but this advert makes me want to kill about 900 of them with my bare hands. It ends with the tiresome ladettes marching down a high street triumphantly singing the Here Come the Girls song out loud, like an invading squadron tormenting the natives with its war cry. Next year they'll probably be armed. Fear this.

Down the street and around the block was a spot called Mean Bean. It advertised gourmet coffee drinks and pay-to-play WiFi, plus printing services at a quarter a page. A quarter a page? Jesus. For that kind of money I could buy my own printer and throw it away when I was finished.

The publishers and others should quit worrying about losing customers to TV. The guy who can sit through a trio of deodorant commercials to look at Flashgun Casey or swallow a flock of beer and loan-shark spiels in order to watch a couple of fourth-rate club fighters rub noses on the ropes is not losing any time from book reading.

But the point is that one of television's greatest contributions is that it brought murder back into the home where it belongs. Seeing a murder on television can be good therapy. It can help work off one's antagonism. And, if you haven't any antagonisms, the commercials will give you some.

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

Screen-Free Week is an annual invitation to play, explore, and rediscover the joys of life beyond ad-supported screens. During the first week of May, thousands of families, schools, and communities around the world will put down their entertainment screens for seven days of fun, connection, and discovery.

So long as there's a jingle in your head, television isn't free.

The same media people that claim violence on TV doesn't influence people, are perfectly willing to sell you advertising time.

Our society doesn't promote self-acceptance and it never will. First of all, self-acceptance doesn't sell products. Capitalism would fall if we liked ourselves the way we are now.

Building your brand doesn't take millions. It takes imagination.

Advertising is only another form of statistics.

The greatest act of love was to make a tape for someone. It was the only way we could share music and it was also a way of advertising yourself. Selection, order, the lettering you used for the track list, how much technical detail you went into, whether or not you added artwork or offered only artwork and no track list at all, these choices were as codified as a Victorian bouquet.

financial statements classify advertising costs as expenses, they are often better conceived of as investments. This reclassification makes sense because advertising is also a far more flexible expenditure than most costs. Amid challenging economic times, advertising can be scaled back relatively quickly, adding agility to protect and manage cash flows. However