Quotes About Advertising

I think the marketing needs work.

Used to be marketing was viewed as the people with crayons and scissors who did creative work. Now it's seen as central to driving growth.

Young people are threatened... by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire.

Because an appeal makes logical sense is no guarantee that it will work.

Properly practiced creativity can make one ad do the work of ten.

Dealing with ads is depressing. You don't make anyone's life better by making advertisements work better.

There's a reason people run negative ads... it's because they work.

The sterile, arid environment created by truly jarring and discordant signage and gargantuan billboards is a turnoff.

I get people today who say, 'I first heard about you through the Stevie Wonder commercial.' The power of advertising in that way is incredible.

In today's world, marketers reach inside the home and attempt to figure out not what's good for your daughter, because that is not their business, but what deep desires they can manipulate, stimulate and ostensibly satisfy in order to produce cold, hard cash.

How advertising is handled has always been a key distinction between low and high order publishing. The higher you stood, the more separate you were from advertising, and, in the logic of snobbery, the greater a premium price the top brands would pay to be in your company.

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

Storage problems make neon signs the most ephemeral of commercial arts.

A lot of people see a Nissan ad and they see a finished product in a record store or on iTunes and that's the face of the band.

I painted billboards above every candy store in Brooklyn.

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.

When I was in advertising, I did a great deal of work on television commercials. A co-worker and I wrote a screenplay, which led to a few more screenplays, and some were optioned by production companies. I was advised to move to California but didn't want to make the move. I decided to use another form of storytelling, so I wrote a novel.

We're an industry obsessed with the storytelling side of things, the content. And then we got obsessed with the canvas. Is it going to be on television? Is it print? And now the canvas is mobile. But what we really need to think about is the context. The context is where and when the person is consuming it - location, time of day.

I think of myself as a storytelling, and one of the reasons why people have held my stuff close to them is because it's one thing to draw pretty pictures, and it's another thing to create a story. That's what I've always done, whether it be for advertising clients or commercial clients or comic books. My hand is in there, and I am the storyteller.

I did a lot of commercials early on, and I remember the first commercial I ever got was for a product called Funyuns. I had to eat these chips for, like, 12 hours straight.

When an online service is free, you're not the customer. You're the product.

For all our secular rationalism and technological advances, potential for surrender to the charms of magical thinking remains embedded in the human psyche, awaiting only the advertiser to awaken it.

while television is supposed to be free, it has in fact become the creature, the servant, and indeed the prostitute, of merchandising.

It is inconceivable," said Herbert Hoover, secretary of commerce, at the first national radio conference in 1922, "that we should allow so great a possibility for service, for news, for entertainment, for education, and for vital commercial purposes to be drowned in advertising chatter.