Quotes About Advertising

choices may be the cornerstone of individual freedom but, as the history of humanity shows, the urge to surrender to something larger and to transcend the self can be just as urgent, if not more so. The greatest propagandists and advertisers have always understood this.

programs are scheduled interruptions of marketing bulletins.

If you could have a gigantic billboard anywhere with anything on it, what would it say and why? I would not have a billboard, and I would take down every billboard that everybody else has put up.

beauty has become a modern-day superdrug, that with filtered and face-tuned social media, retouched models on advertisements, and rampant pornography, we've overloaded the senses so that our natural instincts can no longer recognize or react to real beauty anymore. And it's making us confused and miserable, both in how we judge ourselves and how we judge others.

The Gary Halbert Letter (también conocido como The Boron Letters) y Ogilvy on Advertising.

People don't like being sold products, but we all like being told stories. Work

DEC told its prospects why they ought to buy a minicomputer, not a DEC minicomputer.

Quando i giornali dipendono dalla pubblicità, e la pubblicità è in mano a chi ha il potere politico, come puoi essere libero? Quando i giornali sono posseduti dalle grandi aziende contro le quali non potrai mai scrivere e che hanno i loro interessi politici, come fai a fare del vero giornalismo?

marketing is about the prospect.

When I first began competing, brands were quite hesitant to feature disabled athletes in advertisements, perhaps due to a fear of offending consumers.

I would never do a commercial if I thought it was offensive to anyone.

Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.

I think the concept of commercials, for example, I have had offers to do songs in different commercials, and it is not what I have liked.

There's still a place for someone to come up with a strong headline, some copy in a commercial that's well written. I'm not saying it was better in the old days; it's just a totally different way of communicating.

Market research shows that older women like seeing older women in ads, and that younger women do, too - because they see them and are not frightened of growing older.

Clearly, rules governing advertising aimed at children differ dramatically from one country to another. At the same time, multinational companies are selling their products across the globe. The need, therefore, is to evolve an international code on such advertisements.

Why should I have to say bye to one thing to do another? I can do lots of things at one time, and as much as I love to do films, I'd love to do ads as well!

I think the ongoing discussion of the world of advertising is, 'Where is the soul in advertising?'

As more ad spending shifts online, the ability to have expertise and to innovate quickly will become critical.

OKCupid's model is almost entirely based on advertising, which is the way most online media is monetized these days, whether it's the news or whether it's sports, and we think online dating is going to evolve in the exact same way.

Rusbridger had risen at the Guardian through the years when it not only had the support and fail-safe mechanism of the Scott Trust, but guaranteed operating income from public-service advertising. Nobody had to sell anything.

Google's thing is not advertising because it's not a romanticizing operation. It doesn't involve expression. It's a link. What they're doing is selling access.

One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're already familiar with the advertiser in question and have a positive opinion of them.

In my opinion, fun is what makes advertising successful.