Quotes About Advertising

Once in every few publishing seasons there is an Event. For no apparent reason, the great heart of the Public gives a startled jump, and the public's great purse is emptied to secure copies of some novel which has stolen into the world without advance advertising and whose only claim to recognition is that The Licensed Victuallers' Gazette has stated in a two-line review that it is 'readable'.

The method which I advocate is what, I believe, the advertisers call Direct Suggestion, sir, consisting as it does of driving an idea home by constant repetition. You may have had experience of the system?" "You mean they keep on telling you that some soap or other is the best, and after a bit you come under the influence and charge round the corner and buy a cake?

But it is not only the messages going out at 140 characters or less that are at risk of signifying nothing. Any medium carrying a message that lacks meaning will fall short of its intention: a television ad, a department memo, a client email, a birthday card.

Must one not wonder about people willing to wear a commercial trademark on the outside of their shirts or caps or shoes to let others know who they are? And just think of a world in which little children sing, "I wish I were a [certain kind of] wiener. That is what I really want to be. For if I were [that certain kind of] wiener. Everyone would be in love with me.

The greatest story ever told is, in fact, the greatest story ever sold

The world had gone mad, and in may parts of Europe, advertising your love of Jesus Christ was like painting a bull's-eye on the roof of your car.

Se tivermos uma atenção mais plena acerca de como usamos o nosso dinheiro, teremos menos probabilidades de nos deixarmos levar por anúncios sedutores de produtos que não nos farão sentir mais felizes. A atenção plena conduzir-nos-ia a desejos materiais mais modestos e a gastar mais tempo e energia a realizar as nossas necessidades mais profundas e mais satisfatórias no que respeita ao sentido das coisas e relações.

The first time I read the ad, I choked and cursed and spat and threw the paper to the floor.

They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.

I have raced against the clock since I went into advertising at the age of eighteen.

Someone had already remarked that Bruckner had been Hitler's favorite composer, someone else, that there was something wrong with any young person who really enjoyed the late Beethoven; someone had already confided that the soap business in America amounted to seven million dollars a year, someone else that advertising amounted to seven billion.

Far more creativity, today, goes into the marketing of products than into the products themselves

But, Hubertus, Cayce offers, what if Dorothea is... Yes? He leans forward, palms flat on the table. A vicious lying cunt? Bigend giggles, a deeply alarming sound. Well, he says, we are in the business of advertising, after all. He smiles.

The old man reminded Tito of those ghost-signs, fading high on the windowless sides of blackened buildings, spelling out the names of products made meaningless by time.

Far more creativity, today, goes into marketing of products than into the products themselves

She's here on Blue Ant's ticket. Relatively tiny in terms of permanent staff, globally distributed, more post-geographic than multinational, the agency has from the beginning billed itself as a high-speed, low-drag life-form in an advertising ecology of lumbering herbivores.

Far more creativity, today, goes into the marketing of products than into the products themselves, athletic shoes or feature films.

People who have no trouble advocating that cigarette commercials be banned from the airwaves on the grounds that they encourage young people to smoke should think again about the degree to which all people, and especially young people, take the media's well-crafted, market-tested messages to heart.

In a world where everything is hyped and hawked, where every available space, even the risers of subway steps, is claimed for advertising, Brando's admonitions against the monetization of the culture, voiced frequently from the 1960s on, feel extremely prescient.

One of his friends, a marketing professor at Stanford, said, "Think about this from a marketing perspective. We can change behavior in a short television ad. We don't do it with information. We do it with identity: 'If I buy a BMW, I'm going to be this kind of person.

An old advertising maxim says you've got to spell out the benefit of the benefit. In other words, people don't buy quarter-inch drill bits. They buy quarter-inch holes so they can hang their children's pictures.

The U.S. government has a 5 A Day campaign that's designed to encourage kids to eat five servings of fruits and vegetables a day. McDonald's alone outspends this campaign by a ratio of 350 to 1.

We know the fast-food companies have big ad budgets, we know that they outspend healthy messages, but 20 times more, 143 times more, 350 times more? What's the big deal?

McDonald's alone outspends the 5 A Day campaign by 350 to 1.