Quotes About Advertising

We inside Diesel are the first consumers of our advertising. We make ad campaigns for our own amusement - that's why they succeed.

For Sale: Parachute. Only used once, never opened, small stain.

The Hidden Persuaders

The push for full employment, along with the growth of advertising, has created a populace increasingly oriented toward work and toward earning more money in order to consume more resources.

Marketing theory says that people are driven by fear, by the promise of exclusivity, by guilt and greed, and by the need for approval. Advertising technology, armed with market research and sophisticated psychology, aims to throw us off balance emotionally—and then promises to resolve our discomfort with a product.

advertising is nothing but an expense (not an investment) unless it gets the kind of action desired by the advertiser.

Advertising design, in persuading people to buy things they don`t need, with money they don`t have, in order to impress others who don`t care, is probably the phoniest field in existence today.

Brought to you by The Corporation: In your homes and in your pants.

Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold.

Give them quality. That's the best kind of advertising.

The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.

The enemies of advertising are the enemies of freedom.

A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.

Advertising has done more to cause the social unrest of the 20th century than any other single factor.

Advertising in the final analysis should be news. If it is not news it is worthless.

Nike is a marketing-oriented company, and the product is our most important marketing tool.

Television is a service, but it's also a business.

Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.

I am in the poison gas business. Advertising should make you choke, make your eyes water, make you feel sick.

Nobody counts the number of ads you run; they just remember the impression you make.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

When you're feeling overwhelmed in business, one smart idea can beat the biggest Super Bowl ad.

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'