Quotes About Advertising

I made commercials for corporations like Volkswagen and Coca-Cola, but I was always the one to write them, too, which was a very good exercise, because I learned to tell little stories.

Facebook will figure out ways to allow people to have good businesses.

Good wine needs no bush; a jug is the thing.

I saw on HBO they were advertising a boxing match "It's a fight to the finish". That's a good place to end.

Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved - commitment to a scenario.

Advertisers, not governments, are the primary censors of media content in the United States today.

Television could perform a great service in mass education, but there's no indication its sponsors have anything like this on their minds.

Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.

Great marketing only makes a bad product fail faster.

Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.

All Advertising is essentially a promise of future happiness.

The real reason for health claims is well established: health claims sell food products.

No generality has any weight whatever. It is like saying "how do you do?" When you have no intention of inquiring about ones health. But specific claims when made in print are taken at their value

When I go in to see people - and I sell an occasional ad now - I never say, 'Help me because I am black' or 'Help me because I am a minority.' I always talk about what we can do for them.

Advertisers also know that humor can help bond us to their product.

CBS is the largest out-of-home advertising company in the U.S.

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable

Ignorance and credulous hope make the market for most proprietary remedies.

If you can't advertise yourself, what hope do you have of advertising anything else?

The radio ad "Hi, I'm Jeff Healey from the Jeff Healey Band. Don't drink and drive. I don't". Well, I hope you don't drive sober either Mr. Healey. You're blind for God's sake!

If you take all the marketing books in the world and distill them, the key to marketing is hope. People buy hope, the hope that you will help them solve a problem or achieve a goal.

The essence of good advertising is not to inspire hope, but to create greed.

Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.

The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.