Quotes About Advertising

The people in the advertising industry know very well that in order to sell things that people don't really need, they must convince them that those things will add something to how they see themselves or are seen by others; in other words, add something to their sense of self.

The whole advertising industry and consumer society would collapse if people became enlightened and no longer sought to find their identity through things.

Are you sure," he asked the clerk, "that my replies haven't been sidetracked somewhere? I have seen people taking letters away from here all day, and that bird there just walked off with a fistful." The clerk grinned. "What you advertising for?" he asked. "A position," replied Jimmy. "That's the answer," explained the clerk. "That fellow there was advertising for help.

The first issue of Essence featured a cover showing a beautiful, sensually full-featured black woman crowned by a glistening Afro emerging from shadow into the light of a new day. The cover date was May 1970, the newsstand price was 60 cents, the subscription rate was $5.00 for a year, $9.00 for two years, and the magazine had 82 pages, 13 of them advertising.

On CBS Radio the news of [Ed Murrow's] death, reportedly from lung cancer, was followed by a cigarette commercial.

The vast majority of Americans agree with us. We're doing everything that we can. We're advertising, right now we're on television with an advertisement running in the Washington area. We've got newspaper ads.

Chess is as elaborate a waste of human intelligence as you can find outside an advertising agency.

If you want quality service, you have to pay for it. You don't buy into waste. I have great misgivings about the amount of advertising that we see in the health care field, some by hospitals, a lot by drug companies.

Two common conceptions with regard to advertising which are held by a considerable number of people are that enormously large sums of money are expended for it, and that much of this expenditure is an economic waste.

The Google model of targeted advertising is appealing because it claims to cut down on waste. We need to ask how that efficiency can be brought to creative process.

You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have the conversation with the brand. If it's not, it's a waste of time.

I know half the money I spend on advertising is wasted, but I can never find out which half.

Money is being wasted on adverts that go right over a consumer's head. They may win awards at Cannes, but they lose at the cash register.

I definitely feel closer to the feminine side of the human being than I do the male - or the American idea of what a male is supposed to be. Just watch a beer commercial and you'll see what I mean.

I watch TV more than I used to, and the commercials don't impress me. The standard of execution is very high, but the standard of ideas is appalling.

It's unfortunate when I see brands spending a lot of time and money on creating online content that hardly anyone watches.

Nobody watches commercials if you ask them. Nevertheless, they watch commercials.

Leave America and you'll find that the consumers in many other countries enjoy watching advertising. Not because the products are better, but because the ads are produced to be entertaining. Sometimes they are funny. Sometimes they are dramatic. Sometimes they are just beautiful.

There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.

When I was around 9 years old, I was watching TV one day. I was looking at this commercial, with a kid in the bathtub playing with a rubber ducky or something, and I said, 'Where do those kids come from? How come they get to be on TV? I could do that stuff.'

I don't physically enjoy watching TV. I don't enjoy the commercials.

Watergate just happened to come along at the same time as the demand for honesty in relations between the sexes, in advertising, in ecology, in almost everything. It just stumbled into that great big elephant trap that had already been built for it.

American consumers have no problem with carcinogens, but they will not purchase any product, including floor wax, that has fat in it.

A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.