Quotes About Advertising

If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.

Basically, Pizza Hut just backed out on the ad agency at the last minute. They got fired and we got fired. It was a simple as that. We do stuff like that on and off.

There's always been product placement in Bond movies.

People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame.

Today's culture is based on selling us a lifestyle that does not exist. It is selling us values that are worth nothing. It is plain wrong.

Plan the sale when you plan the ad.

When I started Sosa & Associates, there were only 3 million Latinos in the U.S. and only four Hispanic-specialized marketing agencies.I had one little goal for our small San Antonio-based agency: to be the largest Hispanic-specialized agency in the United States. We planned for our success and achieved our goal.

I think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search... I think of Google as an advertising company who services the broader advertising industry in the ways that you know.

We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet.

We look to find partners whose values align with that of our artists. We also look for unique platforms that the potential branding partner can provide. Sometimes that's distribution, and sometimes it's an advertising platform. Each situation is unique.

Working with Sprite is huge and one of the biggest platforms.

Man, if they played the commercials for 'Murderball' as much as they do for 'Hustle & Flow,' 'Murderball' would blow up!

Online advertising is display plus search.

If you look at the direction that the world is taking from an advertising and marketing point of view, it is significantly becoming a world that's all about video and all about doing things programmatically. Now what AerServ has is best in-class technology in the form of video programmatic... our acquisition of them gives us that capability.

I remember really loving the CoverGirl ads when I was younger - there was something very cool about how they always put the girls in white. It looked so clean.

I never get to think about myself when I do films. I started in advertising, so I always have to think about what my client and my audience things. If a film doesn't work, it's a big failure.

Once you become more like Madison Avenue, you become acutely sensitive to what's going to annoy your clients.

In combining forces, InMobi will now be able to offer Amobee's clients greater ROI and reach.

The dark comedies tend to be in a non-releasable area. There can be romantic comedies. There can be dramas. But there's no 'dark comedy' inbox for the advertising.

I would never put my songs in a commercial.

I did a Clean & Clear commercial. I did a series of them. I used to be the Clean & Clear girl!

A commercial is a commercial.

I'd like to film a British commercial; they're better than American ones.

Nobody can write a good 30-second commercial.