Quotes About Advertising

the drug companies had to get an indication for bipolar disorder and then they had to advertise a conception of bipolar disorder so broad as to be unrecognizable. Antipsychotics were soon being prescribed promiscuously, even by primary care physicians, to patients with garden-variety anxiety, sleeplessness, and irritability.

Advertisers also know that humor can help bond us to their product.

One of the striking features of the early episodes of AMC's hit television show 'Mad Men' is the similarities in the lifestyle enjoyed by the lowest paid members of Don Draper's advertising company and its wealthy partners.

When my company was first getting off the ground, we were completely lost in the shuffle, despite our best efforts. In 2012, however, we had a 28-foot-long, 15,000-pound secret weapon. To stand out amid the gala parties and blow-out bashes hosted by much bigger tech companies, HootSuite decided to take to the streets.

Unless a product becomes outmoded, a great campaign will not wear itself out.

It is such a great opportunity to be the face of a brand which I remember wearing as a little kid and running around in half-naked. Bonds is now getting very serious about fitness, and their range is amazing. It's beautiful and comfy.

Many billboards and magazine ads have resorted to showing isolated body parts rather than full-body portraits of models using or wearing products. This style of photography, known in the industry as abstract representation, allows the viewer to see himself in the advertisement, rather than the model.

The minute that a celebrity wears your clothing, that gives you international exposure and the best advertising you can get.

The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.

I've heard people on panels say, 'You must have a Web site. You need to tweet. Repeat the title of your book constantly,' and I just want to say, 'Shut up. Everything you're saying is wrong.' People will know instantly if your only motivation for tweeting is to sell books.

Google did a great job hacking the Web to create search - and then monetizing search with advertising. And Apple did a great job humanizing hardware and software so that formerly daunting computers and applications could become consumer-friendly devices - even a lifestyle brand.

Katalyst is a merger of three industries. A piece of us is connected to ad agencies. Because we get the complex overlay of the social Web, we know how to engage an audience and how to make entertainment for the social Web. And we know how to gain and activate and retain an audience. So we create social networks for brands.

Advertisers don't want to put their ads next to the investigative story; it's extremely difficult to do that. And very few people today actually read those serious news stories on the Web now.

Advertising and content have always been bound together - in print, on television, and on the web. Sure, you can skip the ad - just flip the page, or press 'ffwd' on your DVR. But great advertising, as I've long argued, adds value to the content ecosystem, and has as much a right to be in the conversation as does the publisher and the consumer.

We were the first people to do advertising on the Web. I actually saw in 1993 that the ad could be the content, the destination.

The question is not 'Why advertise in realtime?' The question is, 'Who are the brands and businesses that are going to be built off the realtime web?'

From commercial companies to political campaigns, advertising dollars are increasingly being spent on the web, rather than on traditional media. Jeopardize this arrangement and a vast number of free Internet features and functions will evaporate in short order.

Social media is key to promoting the editorial posts on my website.

Articles themselves are condensed to narrow columns of text across 5, 6, 7 pages, and ads that are really distracting for the reader, so it's not a pleasant experience to 'curl up' with a good website.

Boxes and rectangles on the side or top of a website simply do not deliver against brand advertising goals. Like it or not, boxes and rectangles have for the most part become the province of direct response advertising, or brand advertising that pays, on average, as if it's driven by direct response metrics.

Client companies and advertising agencies are old-world-order places. The systems and processes and structures come from a time when you shot the TV commercial, then you did the print ads, then you did everything else - including the website. Everything has changed, but the systems haven't.

If you have a business website, make it stickier; redo the merchandising often and try new things until you hit the right homepage... then try and beat that. The most important audience drivers on the Internet are paid search and key word optimization. Concentrate on those. They are very inexpensive compared to banner advertising.

We recognized early on that media consumption was evolving and customers were looking for moving images to include as part of their advertising campaigns, website designs and corporate presentations.

On the Internet, news is consumed a la carte. If someone shows up on the main page of a website and doesn't see anything of interest, they leave. This negatively impacts ad revenues. The solution on the Internet is to pack news websites full of things that will draw people in, regardless of whether they are news or not.