Quotes About Advertising

The livelihood of the restaurant is dependent upon getting the word out.

I come out of TV. I come out of live television, BBC drama: that's where I started first as a designer, then a director. Then I went independent TV, then television advertising.

I got so I simply gagged everytime I sat before my desk to write an ad.

Political commercials encourage the deceptive, the destructive and the degrading.

Marketing is the devil.

To me, all business is the same it's just the product that's different and you can have a diamond in your hand, but if you don't market it correctly, it just becomes another piece of coal.

We all need to become more customer-focused and recognize the power of marketing to sell more diamonds.

I'm a firm believer in utilizing celebrities because they tap into people on an emotional basis.

As late as 2007, Facebook was still trying to figure out what it wanted to be when it grew up. An advertising space seemed to be the obvious answer, but how that would tap into the massive value of the personal data uploaded to the company every day remained a puzzle.

You go on Facebook, you buy social advertising. And you can very cost-effectively target people who are in the market for your product from all over the world.

It is now possible to target adverts to the right person at the right time in the right place. But that is not enough.

With social media, one can target the audience and reach out to the segment in a very precise, cost-effective manner.

PC Internet advertising and mobile advertising - there are some key differences. One, the ability to target is phenomenally high in the mobile space because the information... that one has about the kinds of things that you're doing on the phone is better.

Starting with politics, we'd like to replace blanket advertising with individualised targeted and engagement ads.

While Google has given away pretty much everything it has to offer - from search and maps to email and apps - this has always been part of its greater revenue model: the pennies per placement it gets for seeding the entire Google universe of search and services with ever more targeted advertising.

The very first television ad targeted to women was produced by the Eisenhower-Nixon campaign in 1956. It includes footage of a woman supervising her children doing their homework at the kitchen table.

Targeted marketing has existed for as long as there's been marketing.

Everyone dies, and before that, most people eventually lose some of their faculties. So some people worry that as marketers get better at targeting the elderly, the line between advertising and unscrupulous manipulation will be harder to discern.

It's no easy task to either make money online as a publisher or to advertise your product in a world where attention is so fleeting and divided.

To me, great advertising can make food taste better, can make your car run smoother. It can change your perception of something. Is it wrong to change your perception about something? Of course not. I'm not lying; I'm just saying, 'This one's more fun, this one's more exciting.'

I'm an optimist. I hope if a movie's good that it will be a success, but as we know, that's not always true, just because of popular taste, advertising, distribution patterns - there's lots of reasons.

The online musical universe has become Balkanized, with many sites focusing on minute niches. That works well for reaching very specific demographics, which is wonderful for advertising, but it flies in the face of the common wisdom that people's tastes have become more diverse as music of any description has become a mouse-click away.

Taxpayers will not stand for - nor should they - the funding of poster sites, leaflets or advertising. What people will support is funding for political education, for training, for party organization.

All the people who run agencies, all the important people in agencies have taken communication courses, marketing courses, advertising courses, and courses basically teach advertising as a science, and advertising is so far from a science it isn't even funny. Advertising is an art.